Website Properties Inc.
| Premium News Portal for Science & Technology |
| CA (relocatable) |
| Overview: |
| This is a premium news portal for technology and science that is
ramping fast. This website was designed as an eclectic text and video
presentation of the news with original insights on science, space
exploration, climate change, and technology with their respective
relflections in popular culture. The site has grown by web-based word
of mouth as well as the increased exposure through "people-powered"
social media networks such as Digg, de.lic.ous, Reddit, and
Stumbleupon. Additionally, the sites' content and headlines are
integrated via open-source software on iGoogle and Facebook and
featured in their respective applications and "gadget" directories.
The website is a core founding member of the new Scientific American
sales network -one of publishing's great global brands. All major
brand advertising for the site is being sold and placed by the SciAm
national sales force on a shared revenue basis. Endorsed by Scientific
American and syndicated on Reuters News, this site is emerging as one
of the world's leading sources of information riding the dominant
trend of media: the shift from network TV to cable TV and print to
vertical online media. There are also significant additional revenue
opportunities from annual conferences on science and technology that
will bring together science and industry leaders and sponsoring
advertisers to discuss critical issues facing the planet |
| Competition: |
Totally unique and rare opportunity to capture the increasing numbers of Web-centric consumers and the younger Facebook generation that are rapidly migrating away from print. Magazines as a category are being replaced in the evolutionary cycle by dynamic interactive Web-based properties. |
| Growth & Expansion: |
The long-term opportunity will be fueled by the continuing shift to the Web from both network and cable TV and print media audiences. U.S. spending on Internet advertising will surpass $21 billion this year and double by 2011, as more money moves away from traditional media like television and newspapers, according to industry research firm eMarketer’s forecast. |
| Support & Training: |
| Negotiable |
