This site caters to the avid hunter or the competitive paintball player making this small niche popular with hunters and teens alike. It operates drop ship with two manufacturers. Both ship all items to customers within 3 business days. In addition to a full functioning e-commerce site with shopping cart, the website is a Yahoo Ecommerce store equipped with a search feature allowing customers to quickly find what they are looking for. The site generates a significant amount of traffic organically. Strong search results stem from the quality of the domain name - product set match and the SEO work done to date which have resulted in top 5 placement for many high traffic terms and has generated traffic of around 80,000 unique visitors in the past 12 months. This site has a consistent, professional and easy to navigate design. This clean look coupled with their top quality products and traffic volumes has allowed them to generate a growing yearly net profit of around $29,622 based the past twelve months.

The opportunity to extend this model by adding new products synergistic to the current mix, creating a customer newsletter as well as adding affiliate programs and further SEO work offers considerable growth instantly and into the future.