This website business is focused on American or Canadian made natural wood furniture and other related natural wood products. This site has been around for many years and one of its brand names is a household name amongst the furniture online community. This brand has a custom line of one of its product lines manufactured exclusively for this website. All items are drop shipped directly from the distributors or manufacturers. The site generates a significant amount of traffic organically. Strong search results stem from the quality of the domain name - product set match and the SEO work done to date which have resulted in top 5 placement for many high traffic terms and has generated traffic of over 365,000 unique visitors in the past 12 months. This site has a consistent, professional and easy to navigate design. This clean look coupled with their top quality products and traffic volumes has allowed them to generate a growing yearly net profit of around $166,000 based the past twelve months.

Although there are other websites in similar niches as this internet business, one of its competitive advantages is that it has an exclusive manufacturing contract for a well known brand name product line allowing it to dominate the search engine positioning for associated keyword terms.

The opportunity to extend this model by adding new products synergistic to the current mix, creating a customer newsletter as well as adding affiliate programs and further SEO work offers considerable growth instantly and into the future.