This is an e-commerce website which is comprised of electronic graphic art products (downloadable tattoos) and conventional products related to tattoos and art for the tattoo industry. The tattoo related products include artwork and art related products such as flash, sketchbooks, posters, clothing, etc. The model is set up for retail selling directly to customers looking to use a tattoo for reference in a shop as well as for businesses by selling to tattoo artists or professionals looking to use the books, flash, or other related products as tools of their own business or their own personal art collections. The site also licenses artwork to various companies for use in their products. The website design was recently updated. With the recent improvements, traffic has soared from around 11k uniques per day to around 19k uniques PER DAY and growing! As of 2012, the website has moved from stocking inventory to a mostly dropship arrangement. The products are either downloadable or otherwise relatively small in size requiring only about 100 sq. ft. of space to store. Less space will be required for products as these items are sold over time and replaced with dropship items. The current inventory value is $138,220. If a new owner had the space available at a home office to facilitate 2-3 employees, this business could be a home based business. Otherwise it would require a small office space. It is easily relocateable and can be operated from any location with internet access. Over the years the company has truly developed its brand in this industry and is highly recognized which provides strength to its website business. Today the website has great profits, an updated and fresh website design, high quality tattoo products, huge traffic and excellent keyword positioning with plenty of room for future growth. This is an outstanding business opportunity for any buyer looking to acquire a profitable, well established ecommerce business that has been very successful in a popular niche market!
Having worked with some of the industry’s top artists over the years, as well as illustrators from other industries, the owners believe in keeping the artwork high quality and professional. Their main competitive edge is the quality of artwork and artists they carry. In addition, they have a licensing partnership which has helped create brand recognition and generate exposure for several years now.
Growth and Expansion
Building upon its well established foundation, there is huge potential to continue to expand this internet business. Some strategies to continue business growth and profitability are: increase the product line to include additional tattoo related fashion accessories, clothing and art such as hats, shirts, jewelry, etc..., create a customer loyalty program by offering e-coupons or quantity discounts for multiple item purchases to existing customers and provide a regular web based newsletter to promote new products, create buzz for products in development and keep the site in the forefront of customer’s minds.