Seller’s Description

According to FEMA, millions of Americans face disaster and its terrifying consequences every year.  In addition, today's headlines include warnings of the unprecedented extreme weather conditions of 2011 to continue into the future.  As local responders may not be able to provide assistance right away, it is widely recognized that the best way to survive a disaster is to be prepared with supplies that will allow each person to be self-sufficient for at least two weeks.  The increased public awareness in the importance of being prepared for an emergency has impacted the preparedness market causing it to grow into a multi-billion dollar industry.  

This website offers top quality eco-friendly emergency preparedness and self-sufficiency products with a 'green' theme.  It encompasses the best products on the market offering simple, healthy emergency solutions that have a minimal impact on the environment and empower people to self sufficiency.  With the majority of products stocked as inventory, the business currently has an inventory level of approx. $5,000.  Based on the current business model, this website business is run by one owner and 2 part-time staff and is operated from the owners’ business offices.  It is easily relocateable and can be operated from any location with internet access.  This is an excellent opportunity for a buyer to acquire an established, reputable, high quality ecommerce site in an upward trending industry that is exploding with opportunity and increasing growth potential!
 

Competition

While there are competitors in this industry, changing to stocking its water filter products this year gave the site its greatest advantage in this marketplace.  

Growth and Expansion

Building upon its solid foundation, this website business can be taken into the next level of growth by increased marketing efforts such as further expanding the product lines, adding an affiliate program, increasing SEO efforts or PPC campaigns, re-introducing a regular newsletter, adding a blog and other micro & affiliate sites from its main product lines.