*This website is priced based upon the Proforma for 2012 using actual figures through Sept and annualized figures for Oct – Dec to forecast forward.
This website business is a core e-commerce portal specializing in the sale of tennis clothes and accessories for women, children, and men. In addition to the boutique tennis apparel brands offered, the site includes mainstream performance brands as well. The site is a clean, simple, straight forward site with an easy to navigate design making it very user friendly. With 95% of products stocked as inventory, the business currently has an inventory level of approx. $16,000. The website is operated from the owner’s business offices. Needing only about 300sq ft., the site can be run from a home based office, is easily relocateable and can be operated from any location with internet access. This website business is operated by the owner who spends approximately 15-25 hours per week handling order fulfillment, customer service, product edits, advertising, product descriptions, and inventory control. With over 8 years’ experience online, this website is well established in this industry. It has excellent search positioning, large traffic and a strong customer base. This is an excellent opportunity for a buyer to acquire an established, quality ecommerce site with lots of growth potential through new marketing efforts!
The website’s primary competitors are e-commerce sites with a significant internet presence. Local pro shops represent a smaller area of competition; however, the owner has found that most customers simply bypass their pro shop in favor of this website.
Growth and Expansion
Building upon its solid foundation, this site can be taken into the next level of growth by increased marketing efforts. Some ideas for future growth include expand product lines in particular to provide racquets and logo apparel, increase advertising & social networking and create an industry blog.