This website business provides an online entertainment community in which its over 2 million registered users communicate with one another. Users sign on to chat and interact mainly about movies, television & music through their very popular forum section. Users can also watch a variety of shows and movies or listen to music by clicking on the desired entertainment icon which takes the user to a link to play the chosen material. In addition to providing a great social media platform for people interested in the entertainment industry, the website serves as the perfect advertising platform for businesses to reach such a vast user base. Revenues are generated by ad sales through affiliate banner ads and flat rate advertising on the site. With no physical inventory to manage, this website business is run from a home based office. The site is easily relocateable and can be operated from any location with internet access. The owner spends about 15 hours per week handling website administration, answering emails, checking hardware status, communicating with users through moderators and forum discussions. With its huge user base, equally huge traffic, low overheard, easy operations and growing profits, this is an excellent opportunity to introduce new marketing efforts and become THE Facebook of the online entertainment community!
There are some major competitors in the industry, but due to intrusive ads, adult content & ads and predominantly German oriented websites, this website is the best site for English speaking users all over the world. Amongst any competition, the site’s competitive edge comes from its loyal users, its brand which is well known and respected for its use of clean and unobtrusive advertising, its high profit margins and low costs as well as its huge detailed online database.
Growth and Expansion
Building upon its established foundation, there is still lots of room for future growth. Some ideas for expansion include: complete implementation of existing user rewards program by offering specific rewards perhaps for signing up new users, create a newsletter for existing users and as an avenue for marketing any new revenue streams and additional SEO efforts to increase the site’s ranking across a wider range of keywords.