When the owner created this website, most of the App Review sites were geared towards gamers and those with strong technological backgrounds, not your average parent. As a parent who owns several Apple products, she decided to create a website that would be geared toward her needs and hit the internet at just the right time creating her own niche. This site is an established review website for iOS apps and products for the iPhone, iPad, iPod Touch and parents in general. The website began in January 2009 and was one of the first iOS review sites to be written for moms. It is a quality review website with original content, a Google Page rank of 5, a well established readership and a solid reputation in its market. It’s content currently focuses on reviews of iOS apps for parents and children. This website is clean and crisp looking with a professional design and easy to navigate format. The site’s high quality graphics and unique, detailed reviews not only make it easier for the reader to browse but also serves to provide a great deal of unique content for the website. The owner spends an average of 10-15 hours per week handling all business operations including reviewing iOS App submissions, answering emails, writing reviews and managing social media accounts. This workload could be decreased if more reviews were sent out to contractors. There are currently contractors who are doing freelance writing for the website. Since beginning the website in 2009, the App market has exploded. Apps for children and education have especially seen tremendous growth. With each release of the latest iPad or iPhone version, the website traffic and following grows. Traffic has taken off and is on a large upswing. Readers are loyal and they want to be involved. There is a community that can be grown here under the right leadership. The buyer has the opportunity to lead that community. This is an excellent opportunity to be part of a niche market that is growing leaps and bounds!
This website has a competitive edge in its industry by being one of few sites that targets both parents and children which gives it broader appeal. It also has the greatest longevity having been around for 3+ years.
Growth and Expansion
Building upon its established foundation and growing niche, this website is perfectly positioned for a new owner to take the site to the next level of growth. Some ideas for future growth include: expanding reviews to incorporate the Android apps, focusing more attention on Twitter and Facebook accounts, updating the newsletter format to include advertising and increase the frequency of distribution.