Seller’s Description

This business offers a vast selection of gun safe, gun cabinets and security products for the home and office. All standards and sizes from all of the top manufacturers are available. The website is clean looking with an up-to-date design, is easy to navigate and has plenty of features that enhance its appeal. The website is operated from the main company’s facilities. It is easily relocateable and can be operated from any location with internet access. 99% of product is dropshipped via a fulfillment center. Three full time employees handle all of the day to day duties while two partners spend an average of less than an hour per week each overseeing operations for the website. This site has benefited significantly from the mood in the country. In tandem with the firearms market, the gun safes market has grown significantly as people have become more concerned about becoming self-sufficient and prepared thereby contributing to the website’s continued upward trend. This is an excellent opportunity for a buyer to acquire an established, high quality, ecommerce niche website with growing profits and continued substantial growth potential through new marketing efforts. The timing of this purchase is ideal for a new owner to benefit from instant sales increases heading into the 4th quarter holiday season!

Competition

The manufacturers themselves are competitors in this industry. Many of the sites appearing on Page 1 are now the manufacturers, yet their limitation is they only offer one brand….their own. Part of the value of this business is having a wide selection of different brands and the fact that the site still holds top placements in the search rankings means it has the best of both worlds.

Growth and Expansion

Building upon its well established foundation, there is plenty of room to expand this internet business. Some ideas for future growth include: establish customer loyalty and reward program, expand and freshen the product lines offered by adding new products that are synergistic to the current mix and continue monthly specials which are a big draw.