Seller’s Description

The website was launched in 2009 with the goal of tapping into the beauty service sector as a place for cosmetology students and hair stylist professionals to purchase high quality instruments such as hair shears and salon equipment. While the customer base is primarily comprised of salon owners and professional hairstylists, the company has seen an increase in business from vocational and cosmetology schools. These orders tend to be higher volume and generally supply schools with new equipment such as stylist chairs, nail tables and manicure/pedicure equipment. The website is operated from a home office. With no inventory to manage, it is easily relocateable and can be operated from any location with internet access. The website is operated part time in about 15 hours per week by the owner. Based upon customer and vendor feedback, the site is achieving their mission of providing the lowest prices and highest level of customer satisfaction over any competition in this industry. The growing profits and excellent reputation it has built in the short time since its inception provide a great springboard from which to continue to grow the site. This is an excellent opportunity for a buyer to acquire a high quality, ecommerce niche website with growing profits and continued substantial growth potential through new marketing efforts!

Competition

The fact that this business has been able to dropship and maintains fairly high profit margins is a huge advantage they have over their competition. This allows the site to offer a much larger selection of items reflecting the entire product lines of its suppliers.

Growth and Expansion

Building upon its foundation of reputation for excellence in the industry, overall increasing traffic and growing profits, there is plenty of room to expand this internet business further. Ideas for future growth include: engage in affiliate marketing, provide regular newsletter emails to promote products and further SEO work.