Seller’s Description

This website provides nature's best body care, skin care and hair care products expertly prepared by hand for extraordinary benefits.  With a genuine concern for its customers’ well being and the Earth, this family business offers natural products for all ages and complexions that are paraben free, sulfate free, toxic chemical free, and cruelty free.   All of its natural skin care products are specially packaged for optimal freshness and minimal environmental impact.   There are organizations with which it is imperative for this niche to be affiliated that lend huge credibility. There are difficult hurdles, qualifications and tests to be able to pass to become qualified.  Having qualified for these recognitions and memberships builds the site as an authority in its niche.  The website has been far ahead of the eco friendly/green and organic trends.  With people becoming more & more aware of the need for safe, green products, these natural products are now in HIGH demand.

The website has many features that make it not only enjoyable and easy for the customer to shop, but make it simple for the back end users to operate. With 100% of products stocked as inventory, the business currently has an inventory level of approx. $14,000.  Since products are relatively small in size, stocked inventory does not require much space.  Therefore, the business is operated from the owners’ home office.  It is easily relocateable and can be operated from any location with internet access.   The business is owned by a husband and wife team who operate the entire business.  After 6 years online, this website is well established and successful in this industry.  With many industry recognitions and accreditations, it has become not only a trusted source for natural skin care products but an authority site in its niche.  This website is an outstanding business opportunity for any buyer looking to acquire a profitable, well established ecommerce business in a popular & growing niche market!

Competition

While its competitors are limited by specializing one product type, this website offers most if not all of the categories of product types for its industry. Some other aspects of this company that give it the competitive advantage include using ingredients that are grown with care and without chemicals by small health-conscious organic farmers, making products in small batches to insure freshness and shipping Next Business Day so the customer is assured of receiving the freshest product.

Growth and Expansion

Building upon its well established foundation, there is huge potential to continue to expand this internet business. Strategies to continue business growth and profitability include expanding the product line, adding a customer loyalty/reward program such as Refer-a-Friend or VIP programs and creating new promotions with health awareness organizations.