Seller’s Description

With 4.6 million Americans involved with horses as horse owners, service providers, employees and volunteers, the horse industry is a $39 Billion market annually in the U.S. Offering between 12,000—15,000 products online, this portfolio of sites carries a complete line of horse tack, western saddles and ranch equipment. Products are shipped to anywhere in the world including United States, United Kingdom, Canada, Japan, Sweden and Germany. With sales of over $1 Million in the trailing twelve months, this portfolio of websites continues to be a thriving business with 1 main ecommerce website and 100 additional single page sites that direct traffic to the main website. The business owners handle customer service, process orders, maintain the websites, manage inventory and supervise part time employees. The company has one part time employee who handles customer orders, purchase orders, drop ships as well as shipping and receiving. The business is currently operated from a building with office and warehouse space. This is an excellent opportunity for a buyer to acquire a well established, high quality, group of ecommerce websites with continued substantial growth potential through revitalization of previous proven marketing efforts!
 

*The sale price includes existing inventory at the time of sale which is currently estimated at $64,500.

 

Competition

The competitive edge of this website business comes from providing every product their vendors offer and giving their customers more size & color choices than any other online store.

Growth and Expansion

Building upon its foundation, there is plenty of room for growth in this billion dollar industry. Some ideas for expansion include adding new product lines synergistic to the current mix, providing a newsletter to consistently promote merchandise and re-focusing on SEO efforts.