Seller’s Description

The Roman Catholic Church is the largest branch of Christianity with about 90 million Catholics in North America and over a billion Catholics worldwide. While not all are currently practicing, most Catholics in the U.S. participate in Weddings, Baptisms and First Communions for their children or for children of friends & family members. Gifts are customary for all of these Sacraments and this website offers products geared to fulfill the sacramental stages of churches and religious schools. After 7 years online, the company is well established in this industry. The site features over 10,000 products and offers the most extensive and affordable selection of inspirational, high quality items. Its customers are mostly individuals, but it also caters very well to churches, schools & Catholic organizations. With 60% of products drop shipped and 40% stocked, there is some inventory to manage. The website is currently operated from a home office with a rent expense on the books to the homeowner. It can be operated from any location with about 800 sq ft of space. The site is a member of the Better Business Bureau, Catholic Marketing Network and Catholic Online. It also has a Twitter account, a Facebook page and an Ebay store. With the SEO work done to date, the website boasts Page 1 ranking on Google for its top industry keyword terms and has generated traffic of over 500,000 unique visitors in the trailing 12 months! The site's product lines, established financials, strong customer base and easy to navigate site are just a few of this site's features that make it an excellent choice for anyone wanting to operate an e-commerce site and build upon its established strengths to expand into the future!

Competition

Its competitive pricing, excellent customer service and fast shipping have made it the top place to shop and given it its edge in the industry.

Growth and Expansion

Building upon its foundation of being well established in the industry, excellent history for quality products & superb customer service, great keyword ranking and high traffic, this online business can be taken into the next level of growth by increased marketing efforts. Currently the owner continues to add many new items to the website and is always working to further increase the site's positioning across all search engines. Some ideas for future growth include: further expansion of the product lines to include religious art, books, CD's & DVD's as well as creating a larger diversity of sacramental gift ideas, adding an online newsletter to consistently promote merchandise, launching an affiliate program and expanding into other markets including the wholesale market.