Seller’s Description

This site started out as a Yahoo store in 2000 offering a hundred different types of light bulbs only for sale online as part of a larger family owned business. In 2008, one family member took on the project of developing a full ecommerce website as a separate business by reworking the entire site and adding thousands of products. The website was re-launched in the summer of 2008 and is one of the premiere online stores today offering over 70,000 products in the lighting industry! With 95% of products drop shipped, there is very little in the way of inventory to manage. Although the business currently operates out of space in an owner's building, it can be operated from any location and from a home office needing as little as 400 sq. feet. There are 4 full-time and 1 part-time employees handling sales, customer service, graphic design, bookkeeping and SEO work. In the past, independent contractors have been hired for specific projects such as large data entry of new products or for PPC campaigns. One owner manages the website operations. With the SEO work done to date based in part on permanent one way links, the website boasts Page 1 ranking on Google for top industry keyword terms. As such, it has generated traffic of over 500,000 unique visitors in the trailing 12 months! This is an excellent opportunity for a buyer to acquire an established, high quality, mostly dropship ecommerce website business with continued growth potential!

Competition

While there are other online stores in the lighting market, this site's well established reputation & overall longevity, low overhead and excellent customer service give it its competitive advantage in this industry.

Growth and Expansion

Building upon its foundation of being well established in the industry, excellent reputation, great keyword ranking and high traffic, this internet business can be taken into the next level of growth by increased marketing efforts. Some ideas for future growth include: further expansion of the product lines, adding a newsletter to consistently promote merchandise, launching an affiliate program and continuing SEO efforts.