Seller’s Description

This website business is a worldwide leader in creating, marketing, and selling downloadable website templates for a popular and free open source content management system. Its projects provide high quality designs that are easily installable into the CMS and extend and improve its functionality. When combined with the free and open source CMS, the template designs provide an attractive, professional, and powerful website that is manageable by small businesses or individuals without extensive website design experience. Open source content managements systems are becoming hugely popular, and have now reached a point where they have become mainstream. Hundreds of millions of websites are powered by open source content management systems and non-technical users are using them every day to build state of the art dynamic websites. The particular CMS for this businesses templates enjoys a dominant market share among the most popular CMS choices available. More than 25,000 individual customers have purchased its products and over a million have downloaded free product offerings. The website's search engine rank dominates its competitors and holds a momentum that would be extremely difficult for its competitors to challenge. Its organic (free) search engine traffic is diverse and meaningful at a zero dollar marketing cost, thanks to its huge back link inventory and keyword-rich tutorials. The site now receives over 280,000 visitors a month with over 65% of these being new visitors. Since its launch, the company has leveraged its strengths to attain competitive and qualitative distinctiveness while maintaining stable profit margins for owners of well over 60%. What a rare opportunity to find a Google PR9 authority site!

Competition

This website shares the top of the US-based marketplace with a single competitor. Although both have equal market share, the business models are quite different as are the customers. In the worldwide market, this site has the dominant market share over companies from China, Germany, Australia, and South Africa.

Growth and Expansion

The website has several untapped revenue sources that hold huge potential for future growth. Some of these ideas include: monetizing the site by adding advertising on its content network, porting template designs to other platforms and increasing template productivity by cycling new releases more often.