Seller’s Description

Fantastic opportunity to acquire a profitable and well established ecommerce website that is a leader in a billion dollar niche. Business is experiencing explosive growth (gross sales up 65% in 2007 - On target to net $455,000 in 2007) going into its 5th year of business. Website business sells sleep related and relaxation products many of which are proprietary products they have manufactured for them under their own Brand. New packaging for the wholesale mass market will allow a huge opportunity to expand wholesale accounts with the largest big box retailers as well as Hotel chains. Business already has extensive wholesale accounts, a platinum partnership with Amazon.com and premium natural search engine positioning(#1 & 2 position on the first page of Google, Yahoo and MSN) for most of the major keywords in their niche. Website Business has been featured in many major publications and has been featured in Home & Garden Magazine recently & Self Magazine this September. In addition, a new direct manufacturing contact with an Asian supplier will effectively cut COGS costs in half on 75% of the product line and effectively double net profits in 2008. The Sellers operate an incredibly efficient professional business with impeccable records and meticulous books.

Competition

This website is the undisputed leader in its niche online and soon to become a force to recon with offline in the mass market wholesale market. Their are other websites selling similar products but they are typically less professionally designed and do not have the proprietary products as this company. This website retailer dominates the top 2 positions in the organic search results for most of the keyword searches.
 

Growth and Expansion

The sleep and relaxation market is a billion dollar consumer niche. The wholesale market is now wide open to sell this well branded, beautifully packaged product. In addition, online retail sales can be greatly increased by offering more related products in the sleep and relaxation niche. This will bring in more traffic and expand sales across all product lines.