This listing is purely a customer acquisition sale. Accordingly, the price is not based on a multiple of cash flows but instead based on the value of its seasoned customer base. The site’s customers generated over $200k in recurring revenues in 2015. With 109 current customers at a Lifetime Customer Value of about $5k each, the customer database is valued at about $540k.
This listing has an attractive list price of $400k and is ideal for a strategic buyer in this industry who can incorporate a large influx of new, highly-loyal (high-retention), high-lifetime-value customers that can be easily and quickly folded into existing software, databases, and processes to instantly expand their sales.
Customer Base With Recurring Subscriptions
3,000 Email List of Mental Health Counselors
Proprietary Content—4+ yrs. of original newsletter content & articles on mental health practice management
Exclusive joint marketing and referral partnership with one of the nation’s largest mental health professional organizations
Third party merchant processing relationship with Wells Fargo/FirstData