Legal cannabis is the fastest growing industry in the United States. Millions of people already use medical marijuana for a wide variety of medical conditions. According to ArcView Market Research, legal cannabis sales jumped 17% to $5.4 billion in 2015 and they will grow by a whopping 25% this year to reach $6.7 billion in total US sales. It is projected that the legal cannabis market is predicted to see a staggering $21.8 billion in sales in 2020. With the recent US election results resulting in 4 additional States legalizing recreational marijuana and 4 additional States legalizing medicinal marijuana, these projections seem to be on target.
With the Federal and State regulations currently surrounding the cannabis industry, businesses find it more and more challenging to reach their target customer. At the same time, the cannabis consumer desires an efficient, reliable and transparent platform which relays real-time data, including menus, specials and business information to acquiring cannabis products.
This business opportunity was created to provide a solution to both vendors and consumers providing a bridge effectively connecting the two. It is a searchable online database platform that enables consumers the ability to search deals, products and store information in their area or nationwide. Consumers’ needs are paired with vendor inventory and deals. Vendors engage consumers through a robust 24/7 real-time dashboard that allows updates on menus, specials and ROI reporting. The company also has partnership agreements with high profile cannabis industry online and print publications to further expand its exposure & reach.
The platform is based on a recurring subscription model. Vendors subscribe for a monthly fee to gain access to different levels of the network. It boasts an impressive 85% retention rate. Traffic, sales and profits have been growing since inception. Built as a scalable model and having only scratched the surface of its potential as its traffic continues to grow along with the expanded legalization into other markets, the company will continue its upward trend.
The owners are seeking a capital investment of $500k for 20% equity in the company for the purpose of expansion into the other legal marijuana markets. Valuation is based its established fundamentals, strong brand awareness, scalability and the exploding growth of this new industry. With a capital investment of this size and growth into the other markets, the company forecasts sales of over $2.3M in the 12 months that follow. While in the process of seeking capital investment funds for expansion, the owners have been approached by interested parties about the possibility of acquiring the company outright. Accordingly, they will consider either option.
This listing is ideal for a strategic investor who can seize the opportunity of timing by getting in at near ground of an industry already experiencing tremendous growth and scale the business. The growth potential is massive given the size of additional markets!
The recent US election results regarding legalization of recreational and medicinal marijuana indicates the industry projections are on target. With a solid foundation and strong brand awareness this business is poised to scale into other markets. Based on its success to date and the expansion of legalization nationwide, the growth potential is massive!
Prior to launching, this company researched the marketplace and it created a platform to provide a more complete and superior service than what was available thereby gaining the competitive edge in the existing landscape. In addition, there are high barriers to entry for new competition. PPC advertising for the legal cannabis industry is currently not allowed by Google. Attracting and growing traffic must be done organically and through partnerships/events which takes time and can be difficult to obtain.