The Home Improvement industry is a huge market with over $300 Billion dollars spent in the U.S. on remodeling projects in 2014. In addition to the improvement in the U.S. economic landscape, changes in the demographic composition suggest an increase in home improvement projects. As the baby boomers move toward retirement and more people tending toward an “age in place” life choice, this group is expected to require more improvements to their homes to make them more elderly friendly and accessible. With Millennials about to outnumber the Baby Boomer group and ready to start families, housing demand and consequently higher home improvement are both expected to be higher.
With paid advertising as its only form of marketing to date, there is a huge opportunity for a new owner to increase sales through new marketing strategies including building a following through social media, utilizing promotional newsletter/emails, creating affiliate programs and expanding to alternate sales channels such as Amazon, eBay, Houzz, etc...
This business has the advantage of being a niche specific website, offering reputable, high quality products at competitive pricing.