According to the BabyCenter 21st Century Mom® Insight Series: 2015 State of Modern Motherhood Report, Worldwide, 8 in 10 births are to millennials….that’s over 100MM globally each year. The report also uncovered some interesting insights into Millennial Moms. One such point notes that while watching TV, while grocery shopping, and even during those middle-of-the-night nursery visits, they tend to have their smart phones in hand. Their sites of choice? Pinterest, Instagram, and online parenting communities.
As a solution to the feelings of isolation new moms can feel, this Mommy blog was created to provide a parenting community they clearly crave. After eight years, online, it has become a well-known, highly regarded brand providing social and educational communities for moms across Canada. With everything from local events and resources to blogs and articles, it is a trusted 'Moms Club'.
With a registered trademark, success in her own area and wanting to branch out to other locations, in 2011 the owner began selling licenses to expand her brand and repeat its business model. Not only did this extend its reach to mom communities across various major cities in Canada, but it offered other moms a home-based business opportunity.
The business generates revenues through sponsored posts and ad networks on its site, advertising in its semi-annual print magazine and through ongoing brand partnerships & outreach influencer campaigns. With monthly fees in addition to a start-up investment, its licensing agreements provide a nice recurring monthly revenue stream. It has a large audience with 26,000+ Facebook fans, almost 28,000 Twitter followers, 4,500 Instagram followers and 5,000 newsletter subscribers.
The owner works full-time focusing on selling and managing licenses as well as writing blog posts from her home based office. There are a few contractors who handle sales of potential new licensees and advertising sales. There is huge potential for future growth by expanding to many of the uncovered territories in Canada and extending licensing to cities across the U.S.
This listing is an outstanding business opportunity for any buyer looking to acquire a home based, profitable, mommy related blog and social media marketing business in a unique niche market with lots of growth potential!
Building on its well-established foundation, this business has huge potential for future growth. Some strategies include: Expanding its licensing model, increase the frequency of new content and add greater focus to its social media presence through Pinterest.
Millennial mothers want online and in-person connection with other mothers. There is no other Canadian site that focuses on mothers locally and nationally offering them online and offline resources including live events and print resource guides.