Building upon its well-established foundation, there is huge potential to further expand this internet business in a popular and growing niche market. A few strategies to continue business growth and profitability include, introducing new products that would be synergistic to the current mix, developing unique box and packaging designs as well as growing the article content.
While there are other online businesses in this niche, this business has the competitive advantage through its charitable donations and raising awareness about each non-profit. Many small business vendor products are included in the subscription boxes which is not typically a focus for subscription companies with larger boxes. The site is well designed with a simple sign-up process which leads to a positive experience for visitors and customers alike.