This business supplies high-quality, anti-theft parts marking technologies to reduce incidences of theft. While it offers theft deterrent products to suit a wide variety of applications for automotive, RV, marine, and power sports industries, the company’s main focus has been the automotive and motorcycle industries in particular where theft of car parts now exceeds $8 billion a year in the US alone.
Sales have been growing with only minimal marketing efforts. Building upon this company’s well established foundation and applying some marketing strategies, this business has lots of room for future growth. Some ideas for expansion include: expanding the existing products into new industry areas, expanding the product range to new sizes and options, exploring more retail oriented products for home asset marking, etc...
Although there are competitors in this marketplace, this company’s competitive advantage lies in the quality of their products, superior service and key relationships which drives their high referral and recurring order rates.