American consumers cannot get enough kitchen gadgets, whether for cooking, prepping, serving or specialty use. In 2014, the US retail sales of kitchen gadgets and tools amounted to approx. $1.1 billion (Statista.com). As consumers have become much more health conscious, their interest in fresh homemade foods and cooking at home has increased. This has in turn resulted in an increased demand for kitchen tools with the purchase of kitchen gadgets sky rocketing. This trend bodes well for the future of this company who has established itself offering kitchen products online with the perfect brand name for consumers to identify with for healthy cooking!
While the owners have built the business to its current performance, they have been focused on other ventures and have not had time to devote to this company’s further growth. This provides an opportunity for a new owner to build off its foundation and grow with some focused marketing efforts including adding new products, investing in social media advertising and entering new marketplaces.
In addition to its name which inspires brand trust, the company’s established relationship ensures uninterrupted business flow allowing it to provide excellent customer service setting it apart from competitors in the industry and particularly on Amazon.