This set of websites can be operated from anywhere and is an ideal home business. Both sites provide great opportunities for stay-at-home moms, students and anyone looking to make extra income at home simply by giving their opinions or doing something they already do... drive. The current customer database demographics are largely Female in the age range of 18-24. The owner spends about 10-16 hours per week managing the content, advertising, marketing and bookkeeping. There is no inventory to handle as all offerings are accessed by members online upon receipt of payment. The sites are very user friendly and allow members to sign up for regular newsletters. In this short time, the websites combined have attracted over 320,000 unique visitors in the trailing 12 months and is set to generate about $102,000 in net profits for 2008.
Building upon the sites' strengths of solid financials, large traffic and established marketing, this set of websites can maintain profits on a nearly auto pilot basis. Future growth can be secured with further SEO work and PPC campaigns. The sites are ripe for setting up an affiliate program to expand reach and revenues.
The advertising strategies currently in place for both of these websites allow them to maintain a huge advantage since they exist in advertising niches with little to no competition.