This website is a premier social networking site in the class reunions industry . Not only does the site provide alumni, classmates, faculty and old friends a place to reunite, but it also offers a place for them to plan events and post their reunion information. The site also offers a product line of alumni merchandise where the customers can order apparel with their school name and in their school colors. The website is simple and easy to navigate. It has been met with overwhelming response with traffic reaching near 12 million unique visitors in the trailing 12 months. The site ranks very high on Google and other search engines natural results for many of its important keywords and has a very high conversion rate of 12.59% which is well above industry standards. Last year it experienced exploding growth with an increase in net profits of about 360% from 2007 to 2008. The site is on target to continue its growth in 2009!
This site has been showing massive growth year over year with net profits increasing exponentially each year with no sign of slowing. With its great search engine positioning, its huge & growing traffic and revenues, this website can be expanded in a few areas to further boost its sales. A few ideas currently being considered include adding advertising throughout the site, expanding its product categories beyond apparel, generating affiliate revenues through email marketing of selected company products and implementing cutting edge SEO techniques adding maximum SEO potential.
This website has been and continues to rapidly gain mark share from its primary competitors.