One of the most ingenious and unique offerings we've had, this sale is for 2 e-commerce pet shops that dominate the first page of all the major search engines. One of the main advantages to this setup is that the domains sell the same products, but at different price points allowing the owners to capitalize on both bargain hunters and upscale pet owners who don't mind paying a premium. After 4 years online, the company is established in this industry. With over 400 million pets owned in the U.S. from dogs to cats to birds and fish, the potential customer base is huge. With 100% of products drop shipped there is no inventory to manage. The website business can be operated from any location or from a home office needing as little as 600 sq. feet. With the extensive SEO work done to date, the website boasts #1 POSITION ranking on Google for its top industry keywords. As such, it has generated traffic of over 250,000 unique visitors in the trailing 12 months! The 2nd site is a behemoth in the dog niche and had an e-commerce site added in 2010. The site is an established 1998 domain with tens of thousands of links giving it amazing authority in the dog niche and allowing it to rank for hundreds of keywords with zero effort. This is an excellent opportunity for a buyer to acquire a truly dominant, unique and scalable business in a growing industry!
Building upon the foundation of established financials, strong customer base, expansive product lines and excellent keyword ranking, these websites can be taken into the next level of growth by increased marketing efforts. In particular, PPC, eBay, Affiliate programs, email campaigns and third party offerings such as pet insurance could easily be added to increase revenues. With the U.S. Pet Expenditures estimated to reach over $47.7 Billion Dollars in 2010 (a total increase of 77% since the year 2000), this is a huge market within a growth industry!
These websites have maintained their competitive advantage through their powerful organic positioning, strategic pricing structure and unique vendor relationships.