Wanting to stay home with her children while they were young, the owner was considering creating a business to work from home. Having fun with her own scrapbooking/card making at home and using her own Cricut machine, the owner saw a huge potential for a website business in the crafts/hobby industry. After establishing an account with the leading vendor in this industry, she launched her website. Today, the site is a popular destination to shop for a variety of paper craft and quilting products. After over 6 years online, its success continues with growing profits, a customer list of about 24,000 and email list of 65,000!
The owner spends about 10 hours per week handling bookkeeping, product orders, marketing through sales promotions/email blasts and website maintenance. She has part-time employees handling the daily operations. The website is home based, easily relocateable and can be run from any location with internet access. The current inventory value is approx. $40,000 with a model of 1% Dropship, 80% In-Stock and 19% Ordered as Needed.
This website is well established with growing profits, sizeable traffic and lots of growth potential making this an exceptional opportunity for a buyer to acquire!
The website has grown each year with minimal advertising. Building upon its established foundation, there is great potential to continue to expand this internet business. Some specific ideas for future growth include: focus on SEO which has not been done in the past, further develop the website’s own blog, expand product lines adding new items that are synergistic to the current mix and create customer loyalty or reward program.
Having low overhead and a great reputation are this site’s key advantages amongst its competition in this industry.