Athens, Ohio is home to Ohio University which is one of America’s oldest universities. The university hosts 39,000+ students across a 1,800 acre campus and has nearly 200,000 living alumni. While Ohio University is the largest employer in the city, the local economy also greatly depends on tourism and events related to the University through local businesses.
With its current growth trend and the foundation that has been established including its business partnerships and exclusive branded products, this internet business is perfectly positioned for the next level of growth. A few strategies for future growth include adding new partners and new products to the current offering as well as offering ad space on the website and expanding the gift certificate arena online.
This online business’ competitive edge includes its exclusive partnerships. No other site has access to its partnerships and cannot replicate more than half of the branded products offered!