Golf is a growing and increasingly diverse industry. 2.6 million golfers played in the U.S. for the first time in 2018 making it the fourth consecutive year that number increased. With an increasing number of people playing golf, totaling about 33.5M participating in golf in the U.S. in 2018, so is the number of people seeking discounted rates and offers.
This business offers a golf membership program that provides discounts to its members and free marketing to its golf course/retailer network of businesses which offer the discounts to the end-user members. It generates revenues primarily through annual membership fees. The business is operated by one owner working a couple of hours per week handling the monthly article and newsletter, bookkeeping and some customer emails along with a PT employee working 8-10 hrs/wk handling order fulfillment, customer contracts and process improvements. It requires minimal effort in terms of operations and has very low overhead resulting in high profit margins of 70+%.
Key Benefits include:
- High Profit Margins 70+%
- Consistent and Stable Income Stream with Minimal Effort
- High Customer Loyalty with Many Customers Members since the 90’s
- Home-based Business and Easily Operated from Any Location with Internet Access
- Provides an Opportunity for Travel….Anywhere a New Owner Wants to Recruit New Courses
- Provides the Opportunity to Golf and Experience new Golf Courses!
With the huge number of golfers in the U.S., there is tremendous potential to grow membership levels and expand the business!
Strategies for future growth and profitability include aggressively using social media deal sites, such as Groupon, enrolling in AMAC and AARP with discounts to members and evolving the website to offering auto-renewals and more community engagement to name a few.
This business has strong advantages in its industry which include offering a personalized experience by getting to know its customers and network as well as offering completely customizable deals for its golf course and retail network.