For Sale:
Health Content Site – 15 Million Yearly Visitors
Asking Price: 425,000
Description
For sale is a two year old site that had 1.4 million visitors in February 2015 over 15 million visitors in the last year. This site belongs in the same category of “viral content media” like Upworthy and Buzzfeed. The focus is natural health and their fans are people interested in how to prevent diseases and live longer through eating well, living well and being happy. The natural health market is huge and includes a wide spectrum of people interested in natural cures, non-GMO, organic, raw superfoods, meditation, yoga etc.
Each day, the site curates and publishes popular and trending health content for their audience. Through any one piece of viral content the site gets anywhere from 10K visitors per day to 100k visitors per day.
The main revenue sources are advertising and affiliate commissions. Marketing and traffic generation is done through content discovery and Facebook.
Highlights:
High profit margin
Growing search engine traffic
Can be used to create a custom audience in Facebook
135K fan page on Facebook
Scalable revenue growth potential
Relatively low overhead and maintenance
No need to deal with clients
Relationships with the highest paying premium ad networks
80,000+ targeted email subscriber list
Building an asset and brand name that grows exponentially in value.
Staff and Operations:
The owner currently works 15-20 hours per week on the business. During this time they do the following activities: Research content topics, Publish daily newsletter, Buy FB ads, Find and put up email offers. As this is a content site there is no real customer service. The only other staff are not employees but are outsourced content writers.
Reason For Selling:
Seller does not enough time and resources to take it to the next level and would prefer to focus on the other side of his business (supplements). The seller is open to investors and also to staying involved for equity. They are confident this can get to the $100K/month level in a year or so with the right resources and enhanced business model in place. They just don’t have the time or resources to get it to that level on their own.
Seller Financing:
All cash offers are preferred, but the seller is open to offers that include some amount of seller financing for the right offer and right buyer. Will also consider equity depending on the new owner’s plans.
Financial Overview
| Gross Revenue | 330,819 |
|---|---|
| Cash Flow | 96,532 |
| Archive Date | 10-20-2015 |
| Status | Archived |
| Year Established | 2013 |
| Employees | 0 |
| Inventory | 1 |
Other Information
| Category | Authority/Information Portal |
|---|---|
| Industry | Health, Wellness and Fitness |
| Location | Canada, British Columbia |
| Home Based Business | Yes |
| Seller Finanacing Available | Yes |
| Income Sources | Advertising/PPC/Adsense |
Growth
Huge traffic and revenue growth potential, while keeping overhead low. The big growth play is to invest in content/writers and a social/viral manager type person to grow the business. Other strategies for growth include:
Sell advertising direct
Submit to Google News for a lot more search engine traffic
Increase number of daily posts for double and triple ad revenues
More social media traffic through other channels e.g. Pinterest
Build brand authority by getting influencers to contribute content
Sell email advertising e.g. solo ads – huge untapped potential for email revenues
Competition
There are tons of health content sites because the market is so big. The natural health fan reads multiple sites so there really isn't a direct competitor exactly.