For Sale:

Portfolio of Websites in the Coupon Niche with Custom White Label Software

Asking Price: $7,500,000
Description

Valuation

The business is priced based on the portfolio of sites in the attractive coupon niche, its strong performance, net income and in consideration of the tremendous value of its custom-built white label software at a cost of ~$6M USD which also offers significant future opportunities.

Minimal Effort to Operate

  • All day-to-day operations are outsourced to contractors working 100% remote.
  • A custom redirect module, crawlers, feeds and ads on auto, make operations highly automated.
  • In-house custom-built translation tool allows for the accurate translation of content and coupons with little time and cost involved.

Business Overview

For sale is a portfolio of 35 websites in the highly desirable coupon niche. Several of which were developed in-house as white label sites for plug ‘n’ play in any media site (newspapers, magazines, blogs with high traffic) and can be running in just 7 days. The customizations of the white label sites are complete with accurate SEO.

The business model includes revenue streams from CPA, Advertising, Google Ads and CPC. Day-to-day operations, including content and coupon writing, are outsourced to contractors. The platform surpassed the mark of +21 million unique visitors in 19 countries across a wide range of sectors from fashion, travel and retail to food and entertainment and the company collaborates with more than 50 international affiliate networks on 4 continents.

The company created an in-house custom-built translation tool using Google Translate with which it has a license. For efficiency, coupons and content are created in the native language of the contracted writer. Using the custom-built translation tool, the coupons and content can then be translated into as many languages as needed. Additionally, this tool also allows for currency conversion as well. Translation can be expensive and time consuming, costing thousands of dollars. With the translation tool, operations are efficient and accurate allowing for the translation of content and coupons with little time and cost involved.

The in-house white label technology allows the user to plug ‘n’ play in any media site (newspapers, magazines, blogs with high traffic). This software helps to run its own sites, as well as the white labeled sites. Principal Features of the Software include:

  • The software synchronizes every hour for more than 30 sites, in different languages and countries, with no interruptions
  • All the customizations for the websites have been completed, with accurate SEO
  • All content can be created in one language, then translated into another with 95% accuracy. No limit to the number of languages

Based on history and experience, the leverage for a White Label is 1 in 40. The company pays a fixed number for their partners, making this a profitable business in terms of payback. Currently in its final version of 2.0, the software was coded in 7 years by a strong team of developers, engineers, architects, designers and writers, costing approx. $6M USD.

The business has demonstrated solid YoY growth. For 2021, it exceeded projections with actual net income up 8% higher than forecasted! Acquiring this business offers a tremendous opportunity to springboard off its impressive performance and continue to scale to its huge potential. Based on internal market research, it is clear that the coupon white label market is increasing every year and used as a strategy with this company’s custom white label technology, is capable of generating a massive income.

Key Benefits

  • Highly automated, requiring minimal effort to operate the business – all content creation is outsourced, the site includes a custom redirect module system and has crawlers, feeds and ads running on auto
  • 7 Years of operational history leading to an authoritative position in the discount & voucher codes niche Top 5 coupon site Brazil, Top 3 Spain, Top 1 Portugal, Top 5 Netherlands
  • Rapid revenue growth with a CAGR of 59.9% between 2019 and 2020(e) and continued growth in 2021
  • Impressive volume of traffic with over +50M pageviews over the LTM
  • Strong organic search presence with keyword rankings for ~65,500 keywords and a robust backlink profile
  • In-house white-label coupon platform running sites in different countries able to generate a massive income
  • Multiple growth opportunities
  • Passive and diverse revenue streams
  • In-house technology called White-label that enables the company to create new coupon code sites that can be plugged in with media companies
  • Revenue generating networking of coupon codes site able to run thousands of offers updates and orders, in real-time
  • Data entry by staff is minimal since all the steps of the process were created to have maximum automation

Financial Summary
TTM Gross Revenue* $1,698,705 USD
TTM Cash Flow* $1,496,334 USD

TTM Gross Revenue 1,530,971 Euro
TTM Cash Flow 1,348,583 Euro

*Converted from Euro to USD at the exchange rate of 1.138 on 3/31/22. USD equivalent at time of sale will vary based on exchange rates.

Financial Overview
Gross Revenue $1,698,705
Cash Flow $1,496,334
Year Established 2015
Employees 0
Inventory N/A
Other Information
Category Ecommerce
Industry Internet
Location Switzerland
Home Based Business Yes
Seller Finanacing Available No
Income Sources Advertising/PPC/Adsense
Growth

This is a unique opportunity for a new owner to take over an established content business with strong cash flows and vast growth opportunities. Some ideas for growth include:

  • Expanding to English speaking countries
  • Expand white label technology in US and UK media companies
  • Utilize approx. 100K email list
  • New Affiliate Partners
  • Grow and further diversify Industry Focus
Competition

The major advantage over others in this niche is the company’s white-label technology created in-house and fine-tuned over several years.

Interested? Let's get in touch!
Website For Sale Inquiry