For Sale:

Amazon FBA Blue Light Blocking Glasses Brand – Top 50 Seller – 24% Growth (2023 vs 2022) & Strong Margins

Asking Price: $825,000
Description

Presenting an exciting opportunity for a new owner/operator or as a portfolio addition in the Amazon FBA marketplace. Established five years ago, this company strategically entered the lucrative blue light glasses category, positioning itself as a mid-priced premium brand. The business currently dominates Amazon with one of the top 50 selling computer blue light glasses ASINs, distinguishing itself as one of the few non-factory sellers in this elite group.

The company portfolio comprises 23 private label blue light glasses, meticulously crafted to address diverse preferences and needs. The glasses, designed to combat the adverse effects of harmful blue light, have garnered acclaim for their effectiveness in alleviating eye strain, headaches, and migraines. Notably, their ASIN's stand out with their orange lens and premium pricing, reinforcing its position as a leading brand in the mid-priced segment.

Beyond Amazon, this company has strategically expanded its reach to grow incremental sales through multiple channels, including a Shopify website and presence on eBay, Walmart, and Etsy. This multi-channel approach not only diversifies revenue streams but also enhances the brand's visibility in the competitive e-commerce landscape.

The product's inherent characteristics, such as high margins, compact size for efficient storage and shipping, and unlimited potential for expansion in eyeglass and other sleep-oriented categories, underscore the scalability of the brand. With a strong foundation and strategic positioning, this company presents an ideal opportunity for a new owner to capitalize on the growing market demand for sleep-focused products.

In addition to its present success, this brand positioning opens avenues for further expansion on global Amazon and other marketplaces, including retail. The vast array of products aligning with this brand allows for seamless integration and expansion, presenting an opportunity for the prospective buyer to tap into untapped markets and extend the brand's footprint globally.

This is your opportunity to acquire a well-established brand with a proven track record and exciting revenue growth in the burgeoning blue light glasses and sleep-oriented product market.

Key Benefits

  • Growing Sales – 24% YoY increase (2023 over 2022)
  • Top 8 Sellers on Amazon for computer blue light glasses
  • 13th highest monthly revenue of top 100 ASIN in category
  • Trademarked Brand in USA
  • Brand Registered on Amazon
  • 5 Year Sales History (Jan 2019 – Jan 2024)
  • Sourcing agent in China handles all factory orders, product development and logistics
  • Strong vendor relationships with 5+ years (production began 2018)
  • Over 6,770 Reviews on Amazon
  • 4.9 Star Seller Rating (805 ratings)
  • 4.3 Star Rating on Top Selling Product

Financial Overview
Gross Revenue $1,164,507
Cash Flow $215,349
Year Established 2019
Employees 0
Inventory Not Included in Asking Price
Other Information
Category Ecommerce
Industry Specialty Merchandise
Location USA, Georgia (Forsyth)
Home Based Business Yes
Seller Finanacing Available No
Income Sources Products/Services
Growth

Strategies to increase revenues and profitability include:

  • Test price increases for top selling ASINs
  • Launch sale of folding cases as a standalone ASIN
  • Launch sale of other eyeglass accessories (cleaning kits)
  • Launch orange, yellow and clear lens blue light blocking reading glasses
  • Launch new colors of top selling Wayfarer frame with 3-4 lens types
  • Marketplace expansion to EU/UK, Canada, Japan, UAE, Australia, etc.
  • Virtually unlimited ASIN expansion opportunities for different glass frame styles
  • Launch on TikTok, Facebook, Instagram marketplaces
  • Retail market wholesale expansion opportunities
  • Ramp up SEO/PPC for Shopify site
  • Concentrate on growing sales on eBay, Etsy, Walmart, etc.
Competition

This company’s competitive edge over the competition lies in its well positioned brand, product breadth, and its pricing power.

Interested? Let's get in touch!
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