Financial signal
24–36 months of P&L. Recast for owner discretionary. Real EBITDA / SDE, not the surface number.
What's your online business worth?
Submit a few details about your business. A senior advisor from Website Properties will review your numbers and respond with a market-value range, the multiples we are seeing for businesses like yours, and an outline of what a premium outcome would look like — strictly confidential, no obligation.
- Your data is NDA-protected and never shared
- Strictly confidential, NDA on request
- You speak with a senior advisor, not a junior rep
- No obligation, no retainer, no pressure
Get Your Free Valuation
50,000+
Active buyers
85%+
Listing-to-close
$650M+
Exit value represented
600+
Businesses sold
What You'll Receive
Not a guess. A real valuation.
- A conversation first Before any report, a senior advisor reads your submission and calls or emails you to clarify anything unusual about your business.
- A market-value range Grounded in real comparable transactions we have closed and seen — not public-domain rules of thumb.
- Multiples context The SDE / EBITDA / revenue multiples we are seeing right now for businesses in your vertical, at your size.
- What a premium outcome looks like An honest read on whether your business is ready to sell now, or whether 6–18 months of exit preparation would materially move the needle.
- A clear next step No pressure. If you want to explore an exit, we walk you through our 5-stage process. If not, you still walk away with useful information.
Valuation Summary
B2B SaaS · $2.4M Revenue
$3.6M – $4.5M
8x – 10x EBITDA (this profile)
- Revenue
- $2.4M
- Profit Margin
- 19%
- EBITDA
- $450K
- Multiple
- 8x – 10x
Strong EBITDA margins and low owner dependence position this business in the upper half of current B2B SaaS comps. Improving documentation and reducing customer concentration could shift the range 10–15% higher. We frame the right band on the call once we see your numbers.
The Depth Behind The Number
Multiples are just the starting point. We look at what actually drives your value.
A defensible valuation isn’t a multiple times your trailing twelve. It’s a forensic read of every variable a sophisticated buyer is going to scrutinize — done before they get the chance. Here’s what we actually look at.
Earnings durability
Customer concentration, churn cohorts, repeat-purchase rates — the numbers buyers stress-test in diligence.
Channel & traffic mix
Paid vs organic, attribution, platform dependency, ad-account health — the risks buyers price in.
Vendor & supplier exposure
Single-source risk, contract terms, IP and trademark protection. Often the silent valuation killer.
Owner & team transferability
Documented SOPs, succession, key-employee dependence. Buyers pay a premium for businesses that don’t need you.
Growth evidence
Validated growth controls, not “we’re going to grow.” The lever that moves a 2.4× into a 3.6×.
After You Submit
Three steps to your valuation.
Every valuation follows the same senior-led process — sometimes referred to as a broker opinion of value.
A senior advisor reviews your submission.
A senior advisor personally reads your submission, pulls comparable transactions from our deal log, and reaches out to schedule a confidential call. No junior reps, no algorithms.
A confidential conversation.
We walk through the numbers, ask about anything the form couldn’t capture, and get the context we need to give you a defensible range. NDA on request.
Your written valuation.
A defensible market-value range grounded in real comparable transactions, the multiples we’re seeing for your vertical and size, and a candid recommendation: exit now, prepare first, or keep scaling. No hard sell.
“When I spoke to David Fairley about the sale of my website, I was informed it was worth 3× the amount another broker had valued it at. The sale went through at 4× the original amount instead.” Wendy G. Young ErgoPro.com
“From our initial conversation, David displayed outstanding professionalism and a sincere dedication to the best possible outcome.”
Richard · Special-education content site“From day one, Shaun walked me through every step. They’re so transparent and genuine — I miss talking to them now that the sale has completed.”
Matt J. · FounderEven If You’re Not Ready
The most useful number you’ll see all year — even if you don’t sell.
If you’re a year or two from a sale.
Pair your valuation with our Exit Enhancement program. Same number, engineered up by 15–40% over a year of focused work on transferability, reporting and growth controls.
See Exit EnhancementIf you’re weighing whether to sell.
A real number changes the conversation with your spouse, your board, your CFO. Most owners are off by 30–60% in their head — usually low, sometimes high. Either way: better to know.
Free, confidential, no obligationIf you’ve already decided.
Use the valuation as your baseline. Track it quarterly. Know when the right window lands — not three months too late.
See the 5-stage process01How much does a valuation cost?
Nothing. Our valuations are free, and we only earn a fee if you later list and we close a sale. Success-based, exclusively.
02How long does the valuation take?
A senior advisor reads every submission and reaches out to schedule a confidential call. The written valuation memo follows after that call, once we have the context to make it defensible — typically inside a week, sometimes longer for complex businesses. We'd rather get it right than fast.
03Is my information confidential?
Yes. Every submission is treated as strictly confidential. We sign NDAs on request before any sensitive numbers leave our office, and we never disclose that your business is for sale without your written approval.
04Who actually reads my submission?
Only the senior Website Properties advisor assigned to your inquiry. Not a junior rep. Not a marketing list. Your data is never shared with buyers, list brokers or third parties.
05What if I'm not ready to sell?
Completely fine. Many sellers get a valuation 12–24 months before they're ready — it's the most useful single data point for planning the next chapter. Our Exit Preparation engagement starts there.
06Do I need to share financials?
A high-level range is possible from your form alone. For an accurate written valuation, we'll ask for 24–36 months of P&L under NDA on the follow-up call. Tax returns and customer concentration come up later.
07What kinds of businesses do you value?
Digital businesses only — we cover the full range of online business categories, from SaaS and Shopify to FBA, content, agencies, marketplaces and the long tail in between. Typical range: $250K to $50M in revenue, sweet spot $2M–$50M.
08What if I'm already talking to another broker?
We'll still give you a free second-opinion valuation. Compare us on rigour, responsiveness, and fit — that's the right way to choose the broker who'll run your exit.
Ready To Start?
Find out what your business is worth. No obligation.
A senior advisor reviews every submission and reaches out with a defensible range — not a template.
You built the value · We engineer the exit