Why we run our deals the way we do.
A letter from the senior advisors at Website Properties.
We exist to serve the founders we represent at the highest level we can. A purpose-driven model, designed to align our work with your goal — optimizing your exit.
After twenty-four years and six hundred closed deals, four lines show up on every one. They're the rules of the house. We hold them every time. Here they are, plainly —
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I
We don't hand off your deal.
The senior advisor who pitches you on the first call is the same one who signs the closing schedule on day two‑hundred. No juniors, no learning curve on your dollar. We hire fewer brokers and pay them more so the math works.
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II
Digital is all we do.
We don't sell dry-cleaners on Tuesday and websites on Thursday. Every vertical we touch — SaaS, DTC, FBA, content, agency, marketplace, EdTech, FinTech, HealthTech, mobile apps, newsletters, infoproducts, AI tooling, hybrid, and the long tail of digital beyond — has its own buyer pool and its own deal grammar. You're hiring specialists who only do one thing: digital.
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III
We've sat in your seat.
Every senior broker has built, scaled, or exited a digital business of their own. We read your numbers the way an operator does and negotiate them like founders who've been on both sides of the table. That fluency is why founders trust us with the most important deal of their careers.
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IV
Confidentiality, first to last.
From the first call to closing day, we protect the identity of your business. Every buyer signs before they see anything specific. No premature leaks to staff, customers or competitors — ever. Hundreds of founders' own teams haven't known a deal was happening until the wire cleared.
