Current#13779
Amazon FBA Sports Accessories Business with High AOV
Amazon in Sporting Goods · USA, Florida (Pinellas) · Seller financing available
$550,000
Asking Price
$587,930Gross Rev
$173,717Cash Flow
Amazon FBA businesses for sale, done properly.
From $300K private label brands to $20M multi-brand rollups. Vetted listings, recasted financials, institutional-grade diligence — and a broker who actually speaks Seller Central.
600+
Deals Closed Since 2002
$650M+
In Closed Transactions
50,000+
Buyers on Our List
85%+
Of Our Listings Sell
Market Context
The FBA market has reset. Here's where it stands.
Between 2020 and 2022, more than $15B flowed into Amazon FBA aggregators, compressing multiples and accelerating exits. Since 2023 that wave has reset — several aggregators restructured, prices came down from the peak, and individual operators and opportunistic buyers returned to the market.
For a seller with a well-built brand, the window is better than it's been in two years. For a buyer with cash or SBA-backed capital, it's the most disciplined FBA buying environment since 2019.
Today, FBA deals under $1M typically sell to individual operators and search funds. Deals between $1M and $5M go to experienced multi-brand operators, family offices with an FBA thesis, and a smaller set of still-active aggregators. Deals above $5M are sold to strategics, PE-backed rollups, and select legacy aggregators with fresh capital.
What Your Brand Could Sell For
Free valuation
A senior broker prices your brand from your real numbers — private, no obligation. Start here.
Typical Deal Size
$300K – $20M+
Current active roster spans solo operator brands through multi-brand rollups.
Typical Close Timeline
75 – 120 days
From LOI to close. IP-heavy and regulated categories run longer.
Diligence Items
What we check on every FBA listing.
FBA diligence is different. Before any listing hits our roster, our team has already looked at these six items.
01
Account Health & Suspension History
Every Seller Central account health report, policy warning, and suspension history is reviewed. Account risk is the fastest way an FBA deal breaks — we surface it upfront, not in diligence.
02
ASIN Economics & SKU Concentration
We break down revenue and profit by ASIN. If 80% of profit comes from 3 SKUs, buyers need to know day one. We show the concentration curve, not just an aggregate number.
03
Brand Registry & IP Transfer
Trademark status, Brand Registry enrollment, Transparency program, and IP ownership are mapped before listing. We confirm what transfers at close and what requires a trademark assignment filing.
04
Supply Chain & Supplier Relationships
Country of origin, supplier count, lead times, minimum order quantities, and supplier contract terms. Single-source China risk and tariff exposure are called out in the CIM.
05
Inventory Position at Close
Inventory is usually paid for outside the purchase price. We calculate weeks-of-cover, aged stock, stranded inventory, and build the inventory true-up math into the LOI template.
06
Review Profile & Rating Trajectory
Review velocity, average rating, negative review clustering, and review-to-sales conversion per ASIN. A 4.4-star aggregate can hide a problem SKU — we find it before the buyer does.
Current & Recently Sold
A sample of FBA businesses we've sold and listed
Real listings from our roster — some on the market now, some recently sold. Full details are available after a confidentiality agreement.
Current#13767
FBA Popular Socks and Shoe Brands, Candy Sales, and Fulfillment Operations
Amazon in Consumer Goods · USA, Utah (Salt Lake) · Seller financing available
$4,950,000
Asking Price
$9,498,817Gross Rev
$1,304,418Cash Flow
Current#13762
Amazon FBA Designer Fragrance Brands Business | 100% Turnkey
Amazon in Beauty Products · USA, Utah · Home-based opportunity
$985,000
Asking Price
$2,263,254Gross Rev
$382,145Cash Flow
Recently Sold#13558
Royalty Rights for Trademarked and Patented Brand Neck Pain Relief Product
Amazon in Health, Wellness and Fitness · USA, Delaware
$1,150,000
Asking Price
$337,355Gross Rev
$337,355Cash Flow
Recently Sold#13565
Trademarked Brand Shooting Targets Amazon FBA Business
Amazon in Consumer Goods · USA, Oregon (Washington)
$375,000
Asking Price
$576,372Gross Rev
$110,934Cash Flow
Recently Sold#13778
Amazon FBA Storage Products Business with YoY Growth
Amazon in Packaging and Containers · USA, Indiana (Allen)
$135,000
Asking Price
$195,397Gross Rev
$44,793Cash Flow
Recently Sold#13571
Amazon FBA Trademarked Brand Hair Product
Amazon in Consumer Goods · USA, Washington
$395,000
Asking Price
$266,754Gross Rev
$110,741Cash Flow
Recently Sold#13577
Amazon FBA Trademarked Brand Home Organization Products Business
Amazon in Consumer Goods · China
$8,000,000
Asking Price
$8,416,815Gross Rev
$1,822,338Cash Flow
Recently Sold#13578
Specialty Food and Home Products Ecommerce Business
Amazon in Specialty Foods · USA, Texas
$140,000
Asking Price
$495,792Gross Rev
$39,900Cash Flow
Recently Sold#13628
Amazon FBA Trademark Brand Gardening Products Business
Amazon in Home and Garden Decor · Canada
$1,300,000
Asking Price
$734,719Gross Rev
$270,722Cash Flow
For Sellers
Thinking about selling your FBA business?
We represent owners preparing for an FBA exit across every size band — from private label operators doing $500K in top-line to multi-brand rollups doing $20M+. Our valuation process is free, confidential, and based on your actual Seller Central reports — not a multiple pulled from an online calculator.
- Recast SDE and EBITDA based on your trailing 12 months
- Appropriate multiple range from current comparable transactions
- Specific items to address before going to market
- Honest timeline estimate based on deal size and category
Free FBA Valuation
Get a confidential number in 48 hours.
Share a few basics and a senior broker will come back with a supportable SDE range, multiple range, and a short list of items to address before marketing.
Request FBA Valuation →Confidential. No obligation. Reviewed by a senior advisor, not an intake form.
How an FBA Sale Runs
Five stages. One senior broker.
Every engagement runs through the same five-stage process. Transparent timelines, no intake-team handoffs.
1
Valuation & Recast
Pull Amazon reports, recast P&L, finalize a supportable SDE/EBITDA.
2
Prospectus & CIM
Full CIM with ASIN breakdown, supplier map, account health, IP position.
3
NDA & Outreach
Qualified buyers sign NDAs, access data room. Structured process.
4
LOI & Diligence
Financial, operational, and Amazon-specific diligence under exclusivity.
5
Close & Transition
PA, inventory true-up, Brand Registry transfer, Seller Central handover.
FBA-Specific Questions
The questions FBA buyers and sellers actually ask.
What multiples are FBA businesses selling at right now?
It depends on the brand — not on a chart. Proprietary or trademarked brands with defensible moats and meaningful DTC revenue command the high end; thinner private label brands sit lower. The honest answer takes a look at your financials, so we frame the right range on a call once we see them. The valuation is free and private.
How does Brand Registry transfer at close?
Trademark ownership must be assigned (via a recordation filing with the USPTO or equivalent body) before the new owner can enroll in Brand Registry under their account. We build the trademark assignment timeline into the LOI so there's no gap at close.
What happens to inventory at close?
Inventory is typically paid outside the purchase price based on a closing-date count and landed cost. The LOI defines the method; the Purchase Agreement defines the true-up mechanism. Buyers fund the inventory purchase at closing.
Is my account health a deal-breaker?
Active suspensions usually are. Past suspensions that were resolved can be explained. Policy warnings affect pricing more than they affect whether the deal happens. We review the full account health dashboard before listing.
Can an SBA 7(a) loan be used for an FBA acquisition?
Yes, and it's the most common financing structure for deals under $5M. We work with SBA lenders who are comfortable lending against Amazon revenue — not all lenders are. Pre-qualification typically takes 1–2 weeks.
What about tariffs and China sourcing?
A real concern, and one we put in front of buyers early. Country of origin exposure, tariffs, and supply chain concentration are part of the review for every FBA listing we take.
Start Here
Buy or sell FBA, start today.
Two paths, one senior broker.
I'm buying.
See every FBA deal on our roster. Sign a confidentiality agreement to get the full details.
Browse FBA listingsI'm selling.
Get a free, confidential FBA valuation from a senior broker, based on your real numbers.
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