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Own the .com that
defines your category.

Confidential representation, vetted buyers, and escrow-backed transfers — for names worth six and seven figures. Sold privately, never on a public marketplace.

Talk to a domain advisor

What Makes a Premium Domain

Six factors decide whether a .com is a commodity or a category.

Domain valuation isn't business valuation. There's no multiple, no EBITDA — just a handful of variables that compound into scarcity value. Here's how we read them.

Length

One-word .coms trade at multi-six to eight figures. Two-word brandables are the sweet spot for startups — scarce enough to matter, short enough to type.

Extension

.com remains king. .io, .ai, and .co carry premium value in their respective niches. Everything else is a discount — sometimes a steep one.

Brandability

Pronounceable, memorable, trademark-defensible names command the highest multiples. If it passes the radio test, it's worth more.

Traffic & history

Type-in traffic, backlink profile, and registration age add measurable value. A 1998-registered .com with organic traffic carries weight a new registration can't.

Category

Domains in finance, health, AI, and crypto verticals trade at premiums. Niche categories have thinner markets — but motivated buyers.

Comparable sales

We benchmark every asking price against public comps (NameBio, DNJournal) and our private transaction records. Pricing is defensible, never plucked from the air.

Why Work With a Broker

Public marketplace vs. senior domain brokerage.

Afternic, Sedo, and GoDaddy Auctions can move commodity inventory. Premium names — the ones worth six and seven figures — are brokered, not listed.

Criterion
Public marketplace
Website Properties
Buyer reach
Passive — waits for discovery
Active outbound to strategic buyers and brand builders
Seller identity
Often exposed in WHOIS or listings
Anonymous by default — we front the mandate
Price negotiation
Algorithmic or templated counter-offers
Human broker, deal-by-deal, structured terms
Escrow & transfer
DIY setup, buyer's problem
Escrow.com managed, we handle push and verification
Commission
10–20% + listing & featured placement fees
Performance-based single fee, no listing charges
Trademark / UDRP risk
Buyer's problem to diligence
We screen every domain before listing or pitching

Domain Brokerage FAQ

Straight answers on premium domains.

How much is my domain worth?
Premium domain value depends on length, extension, brandability, category, traffic history, and recent comparable sales. One-word .coms trade at multi-six to eight figures. Two-word brandables typically land between $25K and $500K. We benchmark against NameBio, DNJournal, and our private records to set a defensible asking price.
What's the commission on a premium domain sale?
Our fees are performance-based and negotiated per mandate. For premium names above $100K, commissions typically sit between 10% and 20% depending on exclusivity, outbound effort, and deal complexity. No listing fees, no featured-placement charges.
How long does a premium domain sale take?
Inbound inquiries on listed inventory can close in days. Outbound brokerage of a premium name to a strategic buyer typically takes 60–180 days depending on buyer sophistication, decision cycle, and deal structure.
How do you protect me from non-serious buyers?
Every inquiry goes through a qualification filter — proof of funds, intended use, brand or entity verification. Tire-kickers don't reach the seller. Serious buyers get a direct line to the broker running your mandate.
Do you handle trademark or UDRP risk?
Yes. We screen every domain for trademark conflicts before listing. If a domain has UDRP exposure, we flag it with the seller and either decline the mandate or restructure the sale with appropriate disclosures.
What if I only want to sell if the offer is big enough?
That's the typical premium-domain mandate. We work on a private reserve: we know your number, buyers don't. We only bring you offers that are in serious range, and you decide whether to engage.
Do you broker non-.com extensions?
Yes — premium .io, .ai, .co, and other category-defining extensions where the name has clear brand value. The majority of our inventory remains .com, which is still the most durable premium asset class in domains.
How is the domain transferred safely?
Every transaction uses Escrow.com or a comparable licensed escrow service. Buyer deposits funds, seller initiates the domain push, escrow verifies the transfer is complete, and funds release to the seller minus commission. The full cycle typically runs 3–7 days after agreement.
When The Domain Is The Asset

A premium .com is a brand on hold.

For sellers, we run an appraisal-and-discreet-buyer process. For acquirers, we connect domain ownership with strategic positioning. Either side, the conversation starts confidentially.

Contact us

Discreet · senior-led · escrow-backed