With global value of sales expected to exceed US $131 billion in 2019, skin care will remain beauty’s biggest category adding some US $20.1 billion to its value over 2014-2019. The main opportunity in this listing is for a fast-growing skincare, beauty and health care line manufactured in the U.S. The business offers natural skin care products for all ages that are cruelty free and manufactured with the highest of standards. It has exclusive rights from the manufacturer to the skin care formulations and sells its trademarked brand through both its Amazon store and established website. The Amazon Store presently represents 99.9% of sales. Products are shipped from vendors directly to Amazon Fulfillment Center (FBA) thus requiring minimal inventory management.
Building upon its successful performance and established Amazon foundation, there is huge potential to continue to expand this internet business. Strategies to continue its outstanding growth and profitability include expanding to other Amazon channels by listing existing products on Amazon Canada and Amazon Mexico, focusing on adding complimentary products to the existing lines and developing the brands on Facebook and other social media outlets.
With 4 years as an established seller, this internet business has earned an Amazon seller rating of 4.9, very high product ratings and participation in Lightning Deals which has given the company the competitive advantage in its industry.