In my 14 year of brokering and running website businesses one thing has become very clear; the difference between OK companies and great companies is almost always the quality of the people.
Most of the business books, articles or interviews that I have ever read and admired always had a common thread, there was or is always a heavy emphasis on the importance of the people who work for the company. The employees are the primary engine that make a business great – one with a focus on excellence, constant evolution and autonomy. Attention to detail, high degree of professionalism and superb customer service are all signs that the staff are committed and care.
Having employees that care makes all the difference when establishing a brand. It is the defining difference between mediocrity and extraordinary. A business is imbued with the collective attitude of the employees and it’s always revealed whatever the level. Great businesses and brands are built by talented committed people. Just ask Fred smith, founder of Fedex or Jim Sinegal, founder of Costco. These beloved brands were built on the premise that employees are the most valuable asset and determination of the health and success of a company. Treating employees with respect, providing them with opportunities to grow/contribute, and allowing autonomy/collaboration all lead to a greater commitment, motivation, loyalty and ultimately a better company.
I can proudly state that my colleagues, whom I share the pleasure of working with, always seek the highest degree of excellence, integrity, and service. I am proud of my team at WebsiteProperties.com and know for certain that our success for over a decade as well as into the future is based on these qualities and their commitment to excellence and service to our clients.
Founder & President