Your exit, done right
Senior-led M&A firm built around premium outcomes for digital business owners — SaaS, e-commerce, digital marketing agencies, marketplaces and more.
More than six hundred deals closed — here are our recent transactions.
| Deal | Vertical | Sale price | Time-to-close |
|---|---|---|---|
| B2B SaaS Platform$2.4M ARR · net retention 118% | SaaS | $8.7M3.6× ARR | 4 mo |
| Tech-Enabled Retail Brand$2.8M revenue · multi-channel | Hybrid | $6.3M2.3× SDE | 7 mo |
| Multi-Channel DTC Brand$1.8M revenue · 32% margin | E-Com | $4.2M2.3× SDE | 5 mo |
| Full-Service Marketing Agency$1.2M revenue · 64% recurring | Agency | $3.5M2.9× SDE | 5 mo |
| Private Label FBA Portfolio$890K revenue · 47% net margin | FBA | $2.1M2.4× SDE | 3 mo |
| Digital Publishing Network$620K revenue · 8 properties | Content | $1.8M2.9× SDE | 6 mo |
| Subtotal of selection — 6 deals shown of 600+ closed | $26.6M | Avg 5 mo | |
Identifying details have been withheld out of respect for our clients. Sale prices, multiples and timelines are accurate to the nearest reportable band.
Six advantages we bring to every deal.
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Advantage I Two decades of pattern recognition.
Twenty-four years exclusively in digital businesses. Every market cycle, every deal scenario, every buyer playbook — already navigated. That pattern recognition is the product.
Cycles '08, '15, '20, '24Digital All we do -
Advantage II One advisor. Your advisor. Start to finish.
A senior advisor opens your deal and closes it. Zero hand-offs to junior associates, no deal-team carousel. Whoever owns your transaction stays accountable end-to-end.
100% Senior-ledZero Hand-offs -
Advantage III 50,000 buyers already in the room.
Two decades of curating strategic acquirers, PE platforms, family offices and operator-buyers. By the time we walk into your sale, we already know the ten people most likely to write the check — and how to bring them to the table at the same time.
50,000+ Pre-vetted buyersEvery digital category -
Advantage IV A five-stage process, not a guessing game.
Preparation, Marketing, Due Diligence, Negotiation, Closing — five disciplined stages that turn the biggest financial event of your life into a controlled, predictable timeline. We've run this process more than six hundred times and close 85–90% of the deals we take on.
5 Stages, sequencedCIM Buyer-ready, day one -
Advantage V We only get paid when you do.
Success-based fees. Zero retainer. Zero surprise invoices. Every hour we spend, every buyer we vet, every term we negotiate is in service of the same number you care about.
$0 Upfront fee100% Outcome-aligned -
Advantage VI Operators who've been in your seat.
Every senior advisor here built, ran and sold their own digital businesses. We've felt the late-night doubts. The founder burnout. The weight of selling something you spent a decade building. We know what a thoughtful exit means — for your family, your team, and the next thing you'll build.
Operator advisors, not bankersBeen there we’ve sat in your seat
You built the value. We engineer the exit.
Website Properties · Est. 2002From discovery to closing
in five disciplined stages.
Most exits feel chaotic because most brokers run them like a coin flip. Ours runs on a sequenced, senior-led process — the same one we've used to close more than 600 transactions, in any market.
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i
Preparation
2–4 weeks- Confidential business assessment & valuation
- CIM & data room build
- Buyer universe construction
- Positioning & teaser materials
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ii
Marketing
4–12 weeks- Targeted outreach to 50K+ network
- NDA & CIM distribution
- Buyer vetting & qualification
- Initial bids & competitive tension
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iii
Due Diligence
3–9 weeks- LOI execution & exclusivity
- Quality of earnings, financial review
- Buyer-side technical & legal DD
- Issue resolution & mitigation
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iv
Negotiation
1–4 weeks- Purchase agreement drafting
- Earn-out & rollover structure
- Reps & warranties, indemnification
- Final terms & signature schedule
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v
Closing
1–2 weeks- Conditions precedent satisfied
- Escrow & wire instructions
- Operational handover plan
- Post-close transition support
Average timeline: 3–9 months end-to-end. Senior-led every stage. No hand-offs, no learning curve on your dollar.
See the full sales processA short explainer on how we run a senior-led exit.
04:18 Press play
Four minutes on the way we approach valuation, buyer outreach, and protecting your number through close. The way an exit should feel when senior advisors run it end-to-end.
Get a free, confidential valuationOur services. Targeted to meet your needs.
Whether you're ready to sell now, twelve to twenty-four months from listing, or building a buyer pool to acquire — we have a senior-led engagement designed for the moment you're in. Our services align with your needs.
Full-Service Exit Advisory
Complete M&A advisory from valuation through close. For owners going to market with professional-grade execution — CIM, data room, buyer outreach, LOI, DD, negotiation and signature, all run by a senior advisor.
- Comprehensive, confidential business valuation
- Confidential buyer-ready positioning & documentation
- Targeted outreach to 50,000+ qualified buyers
- Senior-led negotiation, signature and post-close support
- Success-based fee — aligned by design
Exit Preparation
Not ready to sell yet? Our 12–24 month value-build program engineers transferability, closes margin gaps and positions your business for 15–40% higher multiples by the time you list.
- Planning an exit in 1–2 years
- Want to maximise multiple before listing
- Need transferability & ops engineering
Buy-Side Advisory
Strategic sourcing and due-diligence partnership for individuals, family offices and PE firms acquiring digital businesses. Access our deal flow, our pattern recognition, and a 24-year market memory.
- Strategic or financial acquirers
- Building proprietary deal flow
- Need senior diligence support
Thirty-plus digital verticals.
One senior bench across all of them.
Digital is all we do. The six categories below are where we're most active, but our buyer pool and senior bench cover every model that lives online. If your business has revenue and a digital footprint, we'd like to hear about it.
SaaS & Software
B2B and B2C recurring-revenue platforms, dev tools and infrastructure. ARR, churn and net revenue retention are the language we speak with buyers.
Revenue 82 Closed
E-Commerce & DTC
Shopify, multi-channel and DTC physical-goods brands. We translate unit economics, CAC, contribution margin and inventory cycles into a price.
Revenue 147 Closed
Amazon FBA
Private label, wholesale and aggregator-ready Amazon businesses. We know the metrics buyers actually score on — and the deal structures aggregators prefer.
Revenue 96 Closed
Content & Media
Publishing networks, newsletters, affiliate portfolios and lead-gen assets. Traffic quality, monetization mix and editorial defensibility set the multiple.
Revenue 118 Closed
Digital Agencies
Performance marketing, design, dev and specialized B2B services. Recurring revenue mix, client concentration and team transferability drive value.
Revenue 74 Closed
Hybrid & Marketplaces
Cross-platform businesses, tech-enabled physical operations, marketplaces and diversified digital portfolios. Complex models, experienced representation.
Revenue 84 Closed
Senior-led representation across thirty-plus digital verticals. Whatever your model — the six above or the twenty-plus that don't fit on this page — there's a senior advisor on the bench who knows the deal grammar cold. We'd rather take a 30-minute call and tell you what your business is worth than have you guess.
Get a free, confidential valuationYou really have it all figured out and have a deep understanding of the online businesses. I'll certainly have you always in mind for future business opportunities, and with no doubt I will recommend you every time I can.
Juan S.
On camera · client conversations
When I spoke to David Fairley of Website Properties about the sale of my website www.ergopro.com in early 2008 I was informed that it was worth 3 times the amount another broker had valued it at. The sale went through at four times the original amount instead!
Being new to a brokerage sale, Website Properties made the entire process easy to understand and seamless. They understood our sale goals and crafted a comprehensive prospectus that was easy for prospective buyers to understand.
It was an absolute pleasure working with Website Properties on the sale of my online business. From the first phone call about possibly listing my business to the sale of my business was less than one month!
Twenty-four years of permission-based testimonials. Every name on this site closed a deal we represented.
Read all client conversations
Know an owner planning an exit?
Send them our way.
Refer a founder for senior-led representation, and you'll be paid when they close. Our most recent referral partner earned $50,000 for a single introduction — tiered commission, no cap on the upside.
Read the referral terms$50,000
for one qualified intro Pay onclose
01 What kinds of businesses do you actually represent?
Digital businesses, exclusively. SaaS, e-commerce and DTC, Amazon FBA, content and media, digital agencies, marketplaces and hybrid digital-physical operations. We represent founders with revenue from $500K up through $50M, with a sweet spot of $2M to $50M.
02 How long does an exit actually take?
A well-prepared business closes in 3–9 months on average — valuation, marketing, due diligence, negotiation and closing. Exit Preparation, if needed, adds 3–12 months upstream and is usually money well spent.
03 What actually makes you different from other brokers?
Three things: senior advisors from first call to close (no hand-offs to associates), a structured 5-stage process that fixes problems before buyers see them, and a 50,000+ curated buyer network built since 2002. We don't post your business and pray.
04 How and when do you get paid?
Success-based fees only. Zero retainer, zero upfront, no surprise invoices. We earn a percentage of the closing price when the deal closes. Specifics are walked through on the first confidential call — before any commitments.
05 How do you keep this confidential from staff and competitors?
Every buyer signs an NDA before any sensitive information leaves our office. Your business never goes to market under its real name without your written approval. We've represented hundreds of founders whose own teams didn't know a deal was happening until it was done.
06 Do you work with buyers too?
Yes. Our Acquisition Support program helps strategic acquirers, family offices and PE firms source quality deal flow, run senior-led diligence, and structure transactions. Our 24-year buyer network and pattern recognition is the moat.
07 What if I'm not ready to sell yet?
Start with a free valuation anyway. It's the fastest way to understand where you stand — and our Exit Preparation program engineers transferability, closes margin gaps and positions for 15–40% higher multiples by the time you list. The best moves happen 12–24 months ahead of going to market.
A confidential conversation. No pitch, no obligation.
A direct call with a senior advisor about your business, your goals, and whether we're the right fit. The first thing we'll do is tell you the truth.
You built the value · We engineer the exit