This site has successfully created a niche for itself in the nightshirt sleepwear/loungewear market. The nightshirts offered can be purchased blank or with a t-shirt transfer chosen from over 100 funny/cute sayings and styles available. They are offered in short or long length in a variety of colors and sleeve lengths. The owner has created a very stable and profitable ecommerce site fulfilling this target market. The site has been a 5 star rated Yahoo Store! during its involvement in Yahoo Shopping. Currently, it receives a high proportion of "excellent" ratings from customer feedback. This site's simple business model and unique product lines are ready to be given a new face and fresh marketing perspective to exercise its full potential.
This site's specialty niche, domain name, established financials and customer base make it a wonderful opportunity for a new owner to take the business to the next level of growth through product and marketing leadership.
These long nightshirts are very hard to find. This site has established relationships with key vendors for this product giving it the advantage for this market. There is no known competition for the long nightshirts and very little in the short women's nightshirts making this truly a specialty niche.