This internet business is a leading web business in exercise equipment with a primary focus on treadmills. It has seen tremendous growth over the last 10 months, with traffic and sales increasing. The current owner has built in a solid foundation for the website. The website's traffic sources are well diversified, stable and the site has many referral customers. With 733 to 1,430 unique visitors "walking into this store" each and every day and current pay per click on Google at roughly $7.00 per click, (for similar positioning where this website is organic), there are no limits to the number of ways to monetize this traffic.
The current owner is familiar with marketing on the internet (in-particular search engine optimization) and has put in-place a website business for long term growth and continued opportunity in the future. A new owner could use this foundation to catapult this website to the next level by cross selling weight loss products and/or accessories in the shopping cart and/or monetize the daily traffic and calls for parts and service.
This website opportunity is very unique and holds the dominant position in this market niche.