One of the biggest and most important changes on the Internet has been the way we find content. Where Search has been King for many years (Google, Bing, Yahoo), more and more advertising dollars are shifting in response to the “Rise of the Content Discovery & Delivery engines” (Taboola, Outbrain). Surfing the Internet, we usually navigate through the multitude of sites and pages through searches, suggestions and shares from people in our networks to find content. With the advent of new platforms, how we discover content has fundamentally changed. Content discovery is no longer a simple query based on user input. Now, content discovery is automated, personalized, and much more contextual than ever before and it’s continually evolving. There is a shift underway...a shift from Search to Discovery.
The business model of this website is scalable by its very nature. Growth can be attained by the addition of new engaging content and associated advertising campaigns or by increasing the budget available to existing content with a positive ROI. This allows the new owners the scale up or down the business based on the resources of both time and finances available to them.
There are many websites in the internet that generate income through content delivery and on page advertising. That said, this industry is massive and the number of competitors is not really a relevant factor in gaging the potential success of any given content piece and it associated advertising campaign. The real key to success is the creation of timely, relevant and engaging content. The owner has developed a formula for creating and testing his content that ensures only positive ROI material receives advertising funding.