With huge technological advances, video games have come a long way since first introduced to the public becoming a multi-billion dollar industry. According to a Newzoo Global Games Market Report released in April 2017, 2.2 billion gamers across the globe are expected to generate $108.9 billion in game revenues in 2017. This represents an increase of $7.8 billion, or 7.8%, from the year before. Digital game revenues will account for $94.4 billion or 87% of the global market.
This business is established in its industry yet still new enough to have huge growth potential. It is perfectly positioned for a new owner to take it to the next level. Some strategies to continue and accelerate growth include: partnering with top YouTube influencers to promote the site, launch bundles on the website, grow the affiliate program and focus more on Social Media.
Its unique design and service give this business its competitive edge in its industry.