Listing Price: $2.5M - The seller will consider all serious offers.
Valuation: This is an asset sale priced based on industry comps and the caliber of this powerful domain, huge social media audience, subscriber list and traffic as well as its tremendous versatility and scalability.
Cash Flow: The business has generated over $500k in past revenues although, the site is not currently monetized and accordingly has no revenues or cash flow at this time.
According to MarketResearch.com, over one-third of 25-29-year old’s have at least one tattoo, making the Tattoo Industry (which includes body piercing and tattoo removal) worth an estimated $3 billion, and still growing.
Tattoo.com is the one stop shop for exploring all aspects of the tattoo industry, music industry and sub-genres that tie into tattoo culture around the world. Launched in 1995, Tattoo.com has evolved into the primary online source to entertain, inspire, and connect tattoo artists as well as fans of their art form. Its exclusive section has expanded the brand’s influence by showcasing global interaction and in-depth interviews with prestigious musicians and artists of all mediums, album reviews, and insight of sub-genres that tie into tattoo culture.
Tattoo.com is a powerful, exact match domain which itself is extremely valuable and provides marketing muscle toward scalability of this business. It has a massive online presence including:
- 7.4 million Social Following
- 300,000+ Email Subscribers
- $155.3k Current Estimated Traffic value (SEMrush)
- $776.5 Estimated Traffic Value when active (SEMrush)
- Ranked #1 for High Volume Keywords like “tattoo”, “tattoo designs”, “tattoo shops near me”, “tattoo pics”, and “pros and cons of tattoos” (Google Search Console)
- 20 Writers/Collaborators
- Exposure and Coverage at 25 Events
- 43 Active Publications Offering Free, Often Exclusive, Content
Tattoo.com is an easily recognizable lifestyle brand and content platform in multiple verticals (celebrity, music & entertainment, tattoos) that is well positioned for multiple revenue streams: display advertising, affiliate programs, rank and rent, merchandise, events, and subscriptions. It is an ideal acquisition target for a strategic buyer with the marketing skills to scale this established brand in the highly lucrative tattoo culture/industry.