The Moscow Mule, a famous cocktail consisting of vodka, lime juice and ginger beer and served in a copper mug, is a staple go-to drink for millions of people around the world. It consistently ranks in the top ten drinks regardless of the survey source. The Moscow Mule cocktail has been growing year over year and is now in huge demand worldwide. In 2017, it surpassed the margarita to become America's most popular craft cocktail.
MoscowMule.com is an ultra-premium domain, perfect for this brand! It’s a high traffic site that gets tons of PR because of the founder’s story which includes an ancestor who actually co-created the famous Moscow Mule cocktail and the first mug that started it all.
Moscow Copper Co. is the originator of the famed Moscow Mule and is the leading authority when people think of the famed cocktail. The great grandson of the founder of this refreshing cocktail, inherited the very first mug used to create the Moscow Mule which became the inspiration for relaunching the company. The company has since gone on to develop a full line of bar/lifestyle products for the craft cocktail space.
This trademarked brand offers only the highest quality, authentic mugs, flasks and bar accessories. The products are 100% pure copper with no artificial lacquer and are made with first class craftsmanship. Products are delivered from manufacturer to a 3PL fulfillment center in the U.S. The company also offers custom/corporate engraving which is done in the US using its top of the line engraving machine, which is included in the purchase. Partnership and/or corporate gifting programs have been developed with Big Name Brands which include running custom mule programs in their stadiums and sports programs.
Some of its Key Benefits include:
- World Famous Brand - The Moscow Mule is a recognized and very popular adult cocktail worldwide.
- Premium Domain Names –
- MoscowCopper.com is an ideal domain for these copper product lines.
- MoscowMule.com is as good as it gets for a domain for this business.
- Connection to Roots - The owner's great grandmother created this drink in 1941!
- Custom Engraving
- Email List 24k+; 90% are previous customers
- Includes Inventory (~$50k)
- Includes Engraving Machine (~$15k)
- Proprietary Product - Original Moscow Mule Ginger-Lime Syrup could be retailed in big box stores.
- Brand Tie-ins with Restaurants, Sports Teams, etc.
- Huge Growth Opportunities
With the resources and marketing skills to scale this brand, Moscow Copper Co. is destined to become the staple brand used in bars and homes around the world!
There are huge opportunities for growth with this world-famous brand. The prospect to grow the sales of its Moscow Copper product line by integrating it more seamlessly into its ecommerce website and become the official brand of MoscowMule.com is very strong. Other strategies for future growth include automating an email campaign, selling on Amazon, licensing the product in other countries, expanded marketing for complimentary products including its Original Moscow Mule Ginger-Lime Syrup and promoting brand tie-ins with restaurants, sports teams, etc.
The Moscow Copper Co. products are very unique and not found anywhere else. Its origin story brings this branding opportunity to the forefront in this niche and has led to corporate sponsorships as well as regular national PR. While there may be other “copper mugs” on the market, most lined with tin, stainless or nickel, none are the original. Moscow Mule is “The One, The Only, The Original.”