This company sells professional-grade security cameras and accessories brands not available in retail stores and which should only be purchased through authorized dealers like this business. With the security camera/surveillance industry exploding and the trend moving toward network cameras versus analog equipment, this company has truly found its niche. While the site offers a vast array of surveillance equipment and DVR based multiple security camera systems including wireless, outdoor, infrared, dome, extreme weather and more, its niche is in network cameras in particular. Contracting with distributors to do all the shipping, this business is 100% Dropship.
With products that are geared toward commercial and business use, the company’s target market is installers and IT professionals. Installers are much more knowledgeable which reduces the product return rate over the average DIY customers. They also tend to stay with manufacturers they know so they require little technical assistance, and most of them spec their own projects so this reduces a lot of Q&A about the products.
The business is run by the owners who combined work full-time handling all business operations.
- Nearly 100% Dropship
- Homebased and Easily Relocatable
- Excellent Vendor Relationships
- Direct Referrals from Vendor
- Billion Dollar, Growing Industry
Growth opportunities for this business include continuing to add new product options as they become available, selling products on Amazon, Newegg, eBay, etc., and working with an SEO company to optimize the main site to name a few.
Competitive Advantages include excellent relationship with manufacturers, target market in the growing segment of IT specialists, excellent customer service and good pricing.