For Sale:
Growing Advertising Platform Serving 18M Impressions per Day
Asking Price: $7,500,000
Description
In the modern world of e-commerce, acquiring paid traffic from Google, Facebook and other advertising networks is not only required for success, it is also one of the fastest growing categories on the expense ledger of most online ventures. According to Statista.com, digital advertising is forecast to constantly increase in the coming years, reaching a total of $335 billion U.S. dollars by 2020.
Launched in 2004, this business has become a powerhouse in the online advertising industry having created a growing network of traffic by strategically selecting top publishers that are currently bringing in about 18 million impressions per day and this number continues to grow monthly. Big brand advertisers, many of which have continued with the company for over 5 years, have utilized its network of high quality traffic.
The business is family owned and operated by two brothers, one managing the publishers while the other manages the advertisers. Operations are straightforward and can be learned easily without much of a learning curve. As a home-based business opportunity, it has very low overhead and can seamlessly be transferred to a new owner.
The business has been experiencing YOY growth with profits near $2M in 2016. The company’s growth continues with profits for Jan-Aug 2017 up over the same months in 2016. With the current and forecasted growth of the online advertising industry, the business is expected to continue to grow. It has very low overhead allowing it to provide excellent margins with its net profit margin at about 55% in 2016.
Online advertising is a massive industry growing in record numbers and is expected to surpass TV advertising in 2018. Acquiring this business provides a great opportunity to buy into or expand in this industry with a company that is well established with 13 years online, generating huge profits with continued growth in an exploding industry and a stellar reputation with trusted publisher and advertiser relationships.
KEY BENEFITS
Growing Business in Healthy Market: With a much higher and effective ROI over offline and TV advertising, online advertising is a growing industry.
Stable Publisher Network: Publishers are generating about 18 million impressions per day and growing every day!
Longevity—Well-established with 13 years online.
Revenue Growth Opportunities: No marketing has been done outside of its own network since the first year. This business’s growth is all internally generated by its own network. Explosive growth from outside marketing is very possible by building more publishers and advertisers.
Strong Relationships: Loyal base of both Publishers and Advertisers.
Large Advertising Brands: The company attracts well-known brand name advertisers which is a testament to the quality of the publishing network.
No Inventory, Low Overhead: Everything to run this business is digital thus it requires little overhead to maintain and grow this business.
Excellent Margins– 55% Net Profit Margin.
Evergreen niche: There will always be a need for advertising!
Financial Overview
| Gross Revenue | $3,666,314 |
|---|---|
| Cash Flow | $2,018,615 |
| Archive Date | 09-30-2017 |
| Status | Archived |
| Year Established | 2004 |
| Employees | 1 |
| Inventory | 1 |
Other Information
| Category | Advertising Directory/Incentives |
|---|---|
| Industry | Marketing and Advertising |
| Location | Jordan |
| Home Based Business | Yes |
| Seller Finanacing Available | Yes |
| Income Sources | Advertising/PPC/Adsense |
Growth
Building on its established foundation and YOY growth, this business is positioned for a new owner to take the site to the next level of growth. Some strategies include continuing to keep up with industry trends, continuing to scrutinize publishers by only accepting high quality traffic publishers to the network and through new efforts in outside marketing.
Competition
Having been in the industry for 13 years, this business has become a trusted ad network in the industry with loyal customers on both the publisher and advertiser side and thus has been thriving in this marketplace.