For Sale:

Asking Price: $6,750,000

Description

Price
Priced to sell. Although the business continues to see significant growth, the listing price has been aggressively reduced as the owners are shifting their focus to an outside investment opportunity.

Growth

All signs point to continued growth for this business. Sales were up 180% in 2021 over 2020 and up are 79% in Jan 2022 over Jan 2021! Acquiring this business offers a tremendous opportunity to springboard off its impressive performance and continue to scale to its huge potential.

Overview

For sale is a long-established ecommerce retailer specializing in selling high quality furniture and home goods. As a 100% dropship model, the business is free of the capital requirements associated with stocked inventory. To streamline operations, the company has created a number of proprietary automation processes for order fulfillment, customer service and lead management within the Shopify Plus platform in combination with Google Workspaces. Custom code has also been developed to gather data from the vendors’ websites which is then adapted and allows products to be uploaded to the company web store quicker and more accurately than competitors.

Originally launched as a supplement in 2015 to eight other niche focused websites, the sites were all rolled into one in late 2019 to operate as the main business from that point forward and at the same time, migrated to the Shopify Plus platform. This strategic move coupled with advantageous policy changes by Google regarding organic listings in Google Shopping, in addition to the boost to ecommerce overall during the pandemic and a growing online furniture industry, have all attributed to the business’ success.

Key Benefits Include:

• YoY Growth - Sales are up 180% in 2021 over 2020
• Over 10 years of established vendor and shipping carrier relationships
• Key vendors are not opening new accounts
• Negotiated shipping rates with vendors and carriers due to volume
• Low Overhead - no inventory, no warehouses
• Streamlined operations for processing orders, answering sales leads, and mitigating claims
• Specialized team of overseas virtual assistants specifically experienced in e-commerce for furniture and home goods
• Business model provides for lots of liquid capital
• Scalable IP for handling a higher capacity of data, vendors, orders and sales leads
• High priority Shopify Plus member with dedicated support
• Listed in HGTV magazine multiple times for a trusted place to buy furniture with over 21,000 reviews on Shopper Approved, TrustPilot, and Google Merchant

Financial Overview

Other Information

Growth

Building on its established foundation and tremendous performance, this business is perfectly positioned for a new owner to take the site to the next level of growth.

Some ideas for future growth include:

• Social media marketing
• Sell on 3rd Party Marketplace sites such as Houzz, Amazon and eBay
• Google Keyword advertising
• Build on the brand by importing furniture from overseas - existing factory contacts have been formed from but require minimum order quantities
• Inventory items from Vendors – many upper echelon vendors will only work with retailers that hold some inventory
• White label products to create branded line under company name – current vendors will white label products
• Attend trade shows to bolster current vendor relationships and acquire new ones
• Reach out to adjacent industries (kitchenware, table settings)

Competition

Competitive advantages include:

• Relationships with hard to obtain vendors that do not want to work with big box stores
• Proprietary marketing/sales strategies with IP
• Ability to backorder items which many competitors do not

Interested? Let's get in touch!