Highly Popular Website Builder and Hosting Service SaaS Business

Ideal Acquisition
This acquisition is best suited for a strategic buyer with their own web development team where they can integrate the software and services into their existing business.
Business Overview
This company was one of the first creators of HTML editor software and later went on to develop several other software titles in the area of website development. Today, it offers hosting/software subscriptions, software licenses, and web development.
With all development to build new products and improve the security, stability and usability complete, the current products and software are mature and require very limited maintenance to support current and new customers. Accordingly, the company is operated by one owner managing the business and two contractors handling tech support, marketing, some admin and front-end development/graphic design respectively.
Loyal clients say this company does a great job of helping would-be coders learn HTML by arranging code, suggesting code samples and making it easy to preview on-the-fly changes, with software that comes with a range of HTML code samples, templates, etc. Products are fully compatible with many of today's web technologies and are easy to integrate advanced elements onto a page of code.
With new versions of some of its software being released soon, revenues and profits will readily increase. Building upon its solid performance, established foundation, industry reputation and new upcoming product releases, this business is perfectly positioned for a new owner to take to the next level of growth.
Key Benefits

• Well- Established
• Recurring Revenues – ~26%
• Loyal Customer Base – Nearly 500k Total Customers
• Trademarked Brand
• Mature Products Requiring Very Limited Maintenance to Support
• Homebased and Easily Relocatable
• Huge Niche with Proven Success

Some Ideas for Future Growth Include:

Increase paid advertising to drive new customers. To-date, the company has done very little paid advertising
Increase email marketing to free members to increase conversion rate to paid customers
SEO for the site

This company’s competitive edge lies in its flexibility. Clients can host their site where they want and develop their site when they want.