Recently Sold!
Niche Custom Engraving eCommerce Business – Sales Up 25% — 9 Years Online
Asking Price: $200,000
Description
Owners ready to retire from this high margin, low stress business. With 2500+ reviews (99.2% 5-star), this established website has steady sales all year round with no seasonality. This business sells granite, wood, and marble plaques which are personalized with photo and text. The sellers have perfected this easy to learn but specialized laser engraving process that keeps customers coming back. Relocatable to anywhere in the U.S.
This is a home based operation run by two owners. The first owner works approx. 30 hrs/week handling photo editing, plaque layout, create and email proofing and the final finishing of engraved plaques. While the other owner works approx. 20 hrs/week handling QuickBooks, inventory management, customer service, engraving and packaging / shipping.
Current marketing strategies rely solely on a very limited Google Shopping Ad budget. This is a huge opportunity for a new owner to increase sales through new marketing efforts.
With 9 years online, a commitment to customer satisfaction and quick turnaround times, this website is well established and successful in its industry. This is a remarkable opportunity for a new owner to walk into an established operation, enjoy the tremendous growth that has been built up since inception, and capitalize on the key relationships already in place.
Key Benefits
- Past trailing 12 month period - sales and profits are up over ~ 20% with no additional advertising
- Longevity - 9 year old ecommerce business with domain authority
- An industry that is recession resistant and time tested - customization/personalization/memorials
- Refined and well-developed processes and procedures to make for a smooth transition
- Multiple opportunities for easy growth
- Simple business model and easy to run - no returns/complaints/collections/complicated inventory
- 100% eCommerce - no retail/brick and mortar location
Financial Overview
| Gross Revenue | $112,257 |
|---|---|
| Cash Flow | $72,977 |
| Year Established | 2015 |
| Employees | |
| Inventory | Not Included in Asking Price |
Other Information
| Category | Ecommerce |
|---|---|
| Industry | Specialty Merchandise |
| Location | USA, Arizona (Pima) |
| Home Based Business | Yes |
| Seller Finanacing Available | No |
| Income Sources | Products/Services |
Growth
Building upon its solid performance and established foundation, this business is perfectly positioned for a new owner to take the site to the next level of growth. Strategies to continue business growth and profitability are:
- Turn on a full Google Shopping ad campaign
- Set up social media paid marketing
- Establish a social media presence on Instagram, TikTok, X
- Expand product line
- Outsource some of the production tasks
Competition
Competitive Advantages Include:
- Step-by-step ordering process is much more user friendly than its competitors
- They are more responsive than the competition
- Turnaround time is faster
- Over 2,000 genuine 5-star reviews - ONLY from paying customers
- All sales are generated directly from the website